How to Raise Your Prices Without Losing Clients

Figuring out how to price your photography services can be really tricky and a bit nerve-racking, especially when you are thinking of raising your prices. If that is something you are thinking of doing, this excellent video discusses how you can do so without losing your clients in the process.

Coming to you from Kayleigh June, this great video details how you can raise your prices without losing clients. Photography can be very difficult when it comes to pricing, as it is not as straightforward to find the proper balance as it is in many other industries, and the proper rates depend on a wide variety of factors ranging from your location to the genre in which you work. On the other hand, as our good friend, Pye Jirsa details in a recent video, keeping your prices too low can actually hurt you in another way. Besides the obvious loss of income, keeping your prices too low can actually cause people to perceive your brand as less valuable than it is, simply because they associate certain price levels with specific quality or service. Check out the video above for a lot of helpful advice from June. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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