Letgo’s 'Commercializer' Makes You the Hollywood Producer

Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market. Reports in the Wall Street Journal and Techcrunch this month put the combined cash infusion for the new company at 100 million dollars.

Letgo has been advertising heavily, especially on television, and has put Craigslist, eBay, OfferUp, and even Facebook’s Marketplace on notice with its new app. Comments range from “wonderful,” to “not enough people using it.” Either way, the Commercializer is a different way to spruce up your gently used goods to convince someone else they absolutely need it. Does anyone still read the newspaper classifieds?

The app has only four selections, or themes to choose from currently. Cinematographers and editors may especially like the 80s action sequence. For the television buff there’s the home shopping theme, there’s a pharmaceutical scenario and a perfume ad as well. They’re both slick and cheesy at the same time, and it’s anyone’s guess as to how many people will sit through the sequences repeatedly just to see a used camera and its price. What Letgo and others are doing is making it easier and more user-friendly to post your used gear online and bringing the online classified business into the 21st century.

Christopher Wheelock's picture

Worked internationally and nationally as a producer and senior writer in television news for many years. Amateur photographer/videographer always looking to improve my skills. Long-time foodie with extensive travel background. Love the beach, mountains and almost anything outdoors. Proud father of a lovely daughter and three rescue cats!

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All those new apps are awful. I tried two. Letgo and some other bullshit selling app. Only people that contacted me were spammers.