When you think of video online, YouTube is surely on top of the list. If anything is happening virally, you'll be able to find it on YouTube, or it's embedded in your favorite site with their red and white play button to start watching. In the past, any contributors were able to receive money from videos since YouTube introduced their partner program five years ago. This opened their advertising platform to anyone and everyone to get some money when ads played before and during the video they uploaded. This changed today.Many people have built successful careers on the platform. In the photography and video industries, tutorials and how-to videos have been provided in excess, and photographers all across the world could voice their views, create gear reviews and credible names for themselves using this video platform.
But with the number of people wanting to monetize their accounts increasing, and the rise of people uploading videos they didn't produce or videos containing items that they haven't licensed, the dynamic needed to be addressed by YouTube, and this is how they decided to do it.
It's 10,000 views per channel, not per video!
YouTube has announced the change to its partner program. From now on, creators will only be able to turn on monetization when they've had 10,000 lifetime views on their channel.
It is their way to have some control and time to check that the partners have uploaded videos according to their rules and guidelines and to know if it's legitimate.
10,000 might sound high, especially if you're planning to launch your channel. But if you upload interesting videos, the views will come and you'll get to 10,000 relative to the frequency of your uploads and the quality of the videos.
So it's not all bad. They had to do something, especially with the launch of YouTube TV which puts them in the same space as Netflix, Hulu and all the cable networks out there.
[Via The Verge]