From now on to Partner and Monetize YouTube Videos you will Need 10,000 Views

From now on to Partner and Monetize YouTube Videos you will Need 10,000 Views

When you think of video online, YouTube is surely on top of the list. If anything is happening virally, you'll be able to find it on YouTube, or it's embedded in your favorite site with their red and white play button to start watching. In the past, any contributors were able to receive money from videos since YouTube introduced their partner program five years ago. This opened their advertising platform to anyone and everyone to get some money when ads played before and during the video they uploaded. This changed today.Many people have built successful careers on the platform. In the photography and video industries, tutorials and how-to videos have been provided in excess, and photographers all across the world could voice their views, create gear reviews and credible names for themselves using this video platform. 

But with the number of people wanting to monetize their accounts increasing, and the rise of people uploading videos they didn't produce or videos containing items that they haven't licensed, the dynamic needed to be addressed by YouTube, and this is how they decided to do it. 

It's 10,000 views per channel, not per video!

YouTube has announced the change to its partner program. From now on, creators will only be able to turn on monetization when they've had 10,000 lifetime views on their channel. 

It is their way to have some control and time to check that the partners have uploaded videos according to their rules and guidelines and to know if it's legitimate.

10,000 might sound high, especially if you're planning to launch your channel. But if you upload interesting videos, the views will come and you'll get to 10,000 relative to the frequency of your uploads and the quality of the videos. 

So it's not all bad. They had to do something, especially with the launch of YouTube TV which puts them in the same space as Netflix, Hulu and all the cable networks out there. 

[Via The Verge]

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10 Comments

William Howell's picture

This is great, it is yet more refinement of visual media, enabling pro photographers to augment their income and share knowledge with avid enthusiasts. I’m an amateur who’s hobby is photography and because of Youtube and other forms of media, (like this wonderful website), have allowed me to produce pictures that are high quality.
And I have noticed recently, pros are actually giving away premium content on Youtube, one that comes to mind is Glen Dewis, his recent tutorials are on par with Kelby1 or Lynda.com. Another is Michael Corsentino on the Youtube channel Shutter Magazine.
These outlets have driven my purchases just buy showing some of the tools they use and my Youtube commercials before the tutorial are watched by me in their entirety, thus the ad buy is targeted more precisely and the money for the advertisement isn’t wasted.

Michael Holst's picture

I couldn't agree more

YouTube really needs a competitor. It's disturbing to think that they have have so much control of that market, especially considering who owns it. I wish some company, like Apple, would start a similar site.

William Howell's picture

Apple had it first, via podcast, but they let it wither on the vine, so to speak. But you’re right Youtube is the only game in town as of right now and I like competition.

Podcasts are something different, and are alive and well. The most obvious difference is that podcasts can be downloaded. Most of my driving radio listening is of podcasts Bluetoothed from my iPad mini through Apple's own Podcast app.

I monetized a video 10 minutes ago and I have a few hundred views total on my account. Hmm.

Wouter du Toit's picture

Maybe they still need to implement it, or maybe your videos aren't showing ads until you reach 10 000 views. Have you checked? I'm not too sure how they'll go about it, but it's definitely happening.

Chris Johnson's picture

This is going to be great for youtube. I'm all for people making videos, I actually encourage all my friends to make little home movie style stuff just to enjoy years down the road.
But the amount of kids who would see someone doing youtube as a job and start daily vlogging with their i phone 3 and making 15 minute videos about their day at school is going to end real fast.

Simon Anderson's picture

But surely there is no point monetising your videos unless you get 1000's of views anyway ?

Wouter du Toit's picture

You're completely right. But, it's also motivational. If a startup Youtuber can see the money coming in on the first couple of videos, they'll have an idea of what it can be when they get the thousands of views. And this is 10000 views of all the videos combined on the channel over its lifetime. I guess they want to see commitment from your side, while giving themselves a chance to check you out before they allow advertisers to pay you.