We all have a different bag setup. Some prefer to travel light and mobile while others go for a more heavy duty option. Some people want a stylish option that shows off some personal flair while others just want something practical. We each like a different layout and store our gear and accessories in a different way or in a different pocket. In spite of our different preferences when it comes to our camera bags, there is one universal truth. One item that, regardless of your specialty, you positively need to have somewhere in your bag. You must keep a few up to date business cards in your bag at all times.I realize that in this day and age it's easy to think of the business card as a blast from the past. Something more applicable to a corporate industry (I can't help but think of the business card scene from American Psycho). This couldn't be further from the truth though, your business card is as relevant as ever. It's your opportunity to place a physical connection to your business, your work, and your name in someone's hands. Never underestimate the value of keeping your business cards in your gear bag.
I'm not here to talk card design, that's a very personal choice. You can design your card in any way that you choose and select from any number of different card printing companies. You can create something personal, sleek, sexy, and something tangible that carries your name. As long as your card has the basic information like your name and how to contact you the rest of the design choices are yours to freely make. If you're looking for a new design, there are a plethora of sites and businesses ready to help you create your card; JukeBox, GotPrint, MOO, VistaPrint, and RockDesign among many others.
Having some cards stored in your camera bag is almost as important as having your camera itself with you. Keep some in the bag, keep one or two in your wallet, and keep one in your car. Always have access to a business card when you're out and about. You never know what the day may bring. The last thing you want as a professional is to find yourself in a situation where someone is inquiring about what you do only to find yourself explaining that you forgot your card at home. The card is a connection to your name and to your work.
Your business card is an opportunity to network in any situation. It's an opportunity to slow down our fast-paced lives and create a conversation about our passions. Leave a comment down below with your thoughts on the subject. Do you have a success story that started with the exchange of your card? Maybe you have a story you're kicking yourself in the butt over because you didn't have a card when you needed one. How about design choices? Does card stock and font selection get you going?