I recommend watching this very interesting (and brief) interview of Ramit Sethi on how to charge more for your work. Whether that work is photography, videography, graphic design or anything else, he has some interesting things to say including why charging what others in your territory are charging is a bad idea. Ramit is a motivational speaker/business guru, and the author of the website I Will Teach You To Be Rich.
There is a link to another (90-minute) interview he did with Chase back in 2011, which was originally posted by Patrick Hall.
Via [Chase Jarvis]