Blogging has always been a sore spot for photographers. After all, we didn’t become photographers to write, but instead, we became photographers to take photos. So why, then, is blogging necessary for a successful photography business?
As photographers running a business, we wear many hats. Not only are we continually photographing and editing sessions, but we’re also selling ourselves, keeping track of office management, and doing all the management stuff that comes with running a business. In the midst of all that hustle and bustle is content marketing. In light of new social media trends and ways to abundantly share our work and our brand, blogging may have taken a backseat within many photographer's marketing strategies. That's a mistake. Blogging is still as powerful as ever, and here are a few reasons why.
Blogging Helps Your SEO
SEO, or Search Engine Optimization, should be a significant part of every photographer’s marketing strategy. After all, its how Google ranks websites and decides what content people see when they search for something. It’s no secret that having good SEO helps photographers get found more easily by potential clients, but ranking well within search engines like Google can be very competitive, particularly for photographers. A great way to expand your reach to potential clients is to blog consistently. Blogging about topics within your particular photography niche is an excellent way of getting your website to rank for multiple keywords, instead of always trying to rank for one single keyword or phrase. Trying to rank for one keyword is precisely what you don’t want to do and can be equated to putting all of your eggs in one basket. By blogging about multiple niched topics, you’re giving yourself a better chance at being found.
Great Blog Posts Help Educate Clients
In addition to giving you better SEO, regularly blogging content will also help you to educate your clients properly. In fact, assessing the questions or concerns you receive most often from clients make great blog topics that you can then send to future clients. Properly educating clients on your services and how you work, and more importantly, what the experience will be like working with you, will set your business up for success and make your clients happier in the long-run.
Consistent Blogging Helps Solidify Your Brand
As if great SEO and setting proper client expectations weren’t reason enough to want to blog more often, consistent blogging also helps you to solidify your brand. Having a solid brand helps in so many ways, and if you’ve ever read articles from me in the past, you’ll know I’m a big fan of building a strong brand. Chief among the plethora of great reasons to have a solid brand is that your brand is the most reliable tool you have in setting yourself apart from your competitors. Consistent blogging and great content for your website visitors is one way of strengthening your brand. And a significant byproduct of enhancing your brand through regular blogging is that you’ll start to look like an authority within your particular photography niche in your local market.
If you’ve been on the fence about whether or not having a blog would be good for your photography business, I’m here to give you that push to begin blogging. Or, if you’re someone who’s fallen off the blogging bandwagon, I’m here to tell you to jump back on. Blogging doesn’t have to be super frequent, but it should be consistent. Don’t beat yourself up if you can only do one blog a week, or even one blog a month. Consistency will always trump quantity when it comes to good content marketing and blogging. If you’re looking for something else to help strengthen your marketing efforts, give blogging a try.
Lead image by stokpic.com via Pexels.
I'm here to admit that I've fallen off the blogging train. I stopped because my comments/likes/feedback wasn't strong - all of the engagement.
The dumb part is I forgot about how much blogging helps my SEO. Doing it for that purpose instead of "likes" is worth it and a great business decision.
I'm back on.
I think we can all go through that struggle. The important thing to remember is your big "why" behind all that you do in business, and blogging is no different. So long as we keep reminding ourselves of our goal behind each blog post, we won't get distracted with stuff that doesn't really matter, like the "likes".
I'm glad you're back on the blogging train. :)
I'm with Danette on blogging.
I've blogged sporadically for years but I'm now recommitting to it. It really can be fun.
Recently, I visited a large Superman exhibit at the Cleveland Public Library. I took a simple video of the 1200+ pieces of memorabilia, posted it on YouTube and embedded it into my blog (https://spectralight.com/myblog/superman-exhibit) It was fun to shoot the video, write a few paragraphs and post it.
I shared the link to my post on my personal and business Facebook pages and Twitter. I also tagged it with the following keywords to bring up the post in Google searches to gain more exposure: Clark Kent, CLE+, Cleveland Rising, Daily Planet, Jerry Siegel, Joe Shuster, Kryptonite, Lex Luthor, Lois Lane, Man of Steel, Mark Madere, North Ridgeville photographer reviews, Olmsted Falls photographer, photographers in Cleveland, Siegel & Shuster Society, SpectraLight Photography, Superman
If you have a WordPress blog, be sure to install the Yoast plugin. It adds specific functionality to your website that will help you improve your position in the organic search results.
I'm going to start posting pictures from client portrait sessions with a little description of the photo shoot and what I liked about working with the client. I'll then share the post with the client on their Facebook page and tag them on Instagram to get more traffic to my website.
Just do it!