What Are Your 2018 Photography Goals?

What Are Your 2018 Photography Goals?

One of the best steps you can take for yourself and your photography business is setting goals. Being intentional about setting time aside to write out all of your goals can be one of the most powerful business strategies for the upcoming year. Not only does goal-setting help to solidify where you’d like to see yourself and your photography in the future, it also helps to create a clear-cut business plan for the year ahead. If you’re feeling lost or aimless within your photography business, you may want to give goal-setting a try.

Intentional Goal-Setting

When I say the term “goal-setting” I’m not talking about general goals that are vague or goals that are probably unattainable. I’m talking about goals that are realistic and specific. The best way to create good goals is to set aside time to do a “brain dump” of all goals that you’d like to see come to fruition—not just within your professional life, but within your personal life and with your photography. 

When we think of goals, particularly around the new year, we probably think of resolutions. We’ve all likely made resolutions to ourselves, and often times, we don’t stick to those resolutions. A big reason why people have such a hard time sticking to a resolution is that often times the resolution is not well thought-out. There is no meaningful “why” behind the resolution, and there was no intention behind brainstorming a path to fulfilling the resolution. When I say “goal-setting” I don’t want you to think of “resolutions.” The two are different (or at least they should be different), and the key to sticking to your goals is how intentional you’re willing to be about making a plan to see them fulfilled.

How To Set Great Goals

When creating goals something important to consider is what your ultimate end-goal is for your photography or business. We all get into photography for different reasons. We should always have an end-goal in mind, aka our giant “why” behind what we’re doing that helps guide and drive us. Our yearly goal lists should ultimately align with whatever our main “why” is behind what we do. If you haven’t taken time to discover your “why” in photography and/or business, I highly recommend starting with that discovery before writing out your upcoming goals.

I mentioned earlier that a good method for discovering meaningful and specific goals is setting aside some time to “brain dump” ideas for upcoming goals. I’d recommend writing down any goal that comes to mind, whether short-term or long-term, financial or creative, or professional versus personal goals. Write down everything that comes to mind, then start whittling down your list until you have a clear, concise, obtainable list full of meaningful goals that will drive you toward your ultimate “why.”

Your goal list should be long because you want your goals to be specific. A good goal list will have many long-term goals as well as short-term goals. Goals that you know you can achieve within the next day, week, month, and year. Having both long-term and short-term goals will help to give yourself a good roadmap as to what your business strategy will be for the next year. Keep in mind that no goal is too small so long as it aligns with where you’d ultimately like to see yourself in the future with your photography and business.

Image by freestocks.org via Pexels

Not only is intentional goal-setting a good business practice, it’s also a great motivational tool. Once the year comes to an end, you’re able to revisit your goals to see how much you’ve achieved. Often times we don’t give ourselves enough credit for the progress we’ve made throughout the year. When you’re able to look back at your list of goals from the beginning of the year, often you’ll be pleasantly surprised by how much you’ve achieved. Do yourself a favor and start the upcoming year off right with a list of goals. You might be surprised by how much more focused you’ll feel afterward, and how much you’ll achieve when the year is done.

What are some goals you’d like to achieve in the next year? Let us know in the comments.

Lead Image by pixabay.com via Pexels


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Pedro Pulido's picture

improve my photography expeditions company (andean photo expeditions).
Expand to other countries of South America.
Get more quality partnerships with good hotels for my clients,
Invite renowned photographers to join in our tours and improve the experience.
Open a physical space for expedition sales and picture gallery.
continue helping the Peruvian Andean communities and keep the same type of raw and human interaction.
invest and invite a cinematographer to produce quality videos for advertisement (not my area of expertise at all)
and above all - keep focusing on Customer Service which is the main thing for any good business to develop and succeed!

Mark Niebauer's picture

My goal is to quit reading this website, stop facebooking, stop photography and shoot myself. . . .

Aaron Bratkovics's picture

You might need a psychiatrist or a counselor.

I'm sure he means to take more self portraits :)

Michael Holst's picture

Shoot WAY more on film than digital and finally update my portfolio like I've been meaning to.

stir photos's picture

Remember my lens hood more often, don't forget and (usually) loose my lens hood as often, don't run my lens hood over by accident, fight the urge to place a sticker on my lens hood, and use my camera to help solve the North Korea issue... Well, not the last two, but the rest are definitely on a list somewhere. ッ

Sander van der Veen's picture

Just got a Pentax 6x7, shooting film again for personal projects.
And beside that, just have fun in my work and life and family.