Zeiss Tells the Story of Melding Design and Performance in the Upcoming 55mm f/1.4
Zeiss lenses have been around for over 120 years, but admittedly "product design has never been the foremost factor." In designing their new high-end Distagon lenses coming to the market at the end of 2013, Zeiss wanted to really consider aesthetics in the project. "The newly-defined design is intended to reflect the lenses’ unique character and make Zeiss lenses truly unmistakable in the future."