Off-camera flash can be a bit intimidating for a lot of photographers, but it opens an entirely new world of creative possibilities and is well worth learning. This excellent video discusses the benefits of off-camera flash over just natural light and how it can improve your work.
Coming to you from Ashley Boring with Westcott Lighting, this great video talks about the advantages offered by off-camera flash over natural light. Many photographers who are new to artificial lighting often think of it as one or the other, but as you will see in the video, artificial lighting can actually be a great way to balance an exposure. For example, say you want to shoot a portrait with the sun in the background for drama. If you expose for your subject, you will likely blow out the sky behind the subject, and if you expose for the sky, your subject will be quite underexposed. Adding a strobe can help you get the correct exposure on both and create the best possible photograph. Check out the video above for the full rundown from Boring.
If you would like to continue learning about lighting people, check out "Illuminating The Face: Lighting for Headshots and Portraits With Peter Hurley!"