Any burger advertisement makes it seem like, for just a couple of bucks, you’ll get a juicy stack of meat piled high with vegetables on a crisp bun. Reality never meets expectations, of course, and so, if you’re wondering why your limp burger with wilted vegetables never looks like that advertisement, this video will show you why.
From Blossom, this video takes a look at the little secrets photographers use to get food looking just right for the big day. While the food looks delicious in these shoots, you probably wouldn't want to eat any of it. For instance, while in the video, the pancake syrup looks absolutely stunning, you’ll be more stunned to find out that it actually isn’t syrup at all. Motor oil is used because it looks better and doesn't get absorbed by the pancakes.
Other tips involve adding more inedible substances to the mix: glue on top of Jell-O to make cereal that appears to magically float on top of the “milk” and dish soap in just about everything. And you’ll definitely not want to eat that Thanksgiving turkey in the photo, even though it looks delicious.
In this YouTube version of the video that’s been making the rounds on Facebook, there’s an added several minutes about hacks to make your own food faster, and so if you’re feeling a little hungry after watching these tips, you can probably figure out dinner from the tail end of the video.
Of course, there are alternative ways to get a perfect pour using real syrup and some (slightly) more edible ways to go about food photography, in case your company’s lawyers aren't all about the fakery. You can check those out in this other video from photographer Skyler Burt.
Do you have a food photography hack? Share it in the comments below.