We all know the pictures on the packaging of food you buy usually is a lie. It's not how it's going to look when you open it, and it's not going to taste as good as your imagination was telling you it would based on the photo of the package. But it surely works to get people interested and buying one product over the other. How do they do it? This video shares 10 tricks food advertisers use when shooting the images to be used in advertising and packaging. A picture of a piece of bread being broken open, hot and steaming out of the oven, sure looks delicious. Did you know wet cotton wool will steam longer than bread would? Yes, me neither.
Back in 2010, I was commissioned to do a photo of some spices for a family friend. I had never done anything like that, so I wanted to do a good job, and invested in my first off-camera flash setup. It was daunting at first, but I’ll never regret dipping my toes in the water and starting to learn about one of the most important things about being a freelance photographer: learning to control light.
Tokyo's Tsukiji fish market has been my favorite spot for many years. The subtle differences between fish mongers is what adds vibrancy to the colorful characters that make up this market. Most of them have been working here for generations. Located just a two minute walk from Tsukiji train station, it’s a great place to spend the morning taking photos, followed by a very fresh sushi lunch. This has been my routine for the last eight years. The variety of closed and open spaces — from the auction houses to the narrow lane-ways — depict an ambience unlike any other fish market in the world. The bad smell of fish is not really apparent, which confirms the freshness of the product.
A while back, while on a shoot for Crystal Bridges Museum of American Art here in Northwest Arkansas, I was asked to get a shot of the museum’s executive chef and the Director of Culinary for their members magazine. Time was short, the kitchen was starting to prep for dinner service, and every second I was there I was inconveniencing someone. I had to get in and out quickly and create a dynamic image in the process. Here’s how it happened.
Photographer Lois Bielefeld has always loved food; she notes that one of her chores as a child was to make a meal for her family on the weekends. After seeing the way food can bring families and people together, she was inspired to create her series, "Weeknight Dinners," which showcases the various circumstances and family dynamics that bring people together to share a meal.
Nice lighting and a controlled experiment can yield some pretty cool results, and luckily there are folks like the ones behind the brand Beauty of Science who just released a video showing exactly that. Simply put, they dissolved some M&M candy in a dish of water. And it looks amazing.
The art of making food product shots appear mouth-watering and appealing on camera is certainly a well-honed skill. This gift, referred to as food styling, is commonplace on film sets, cooking shows, and food photography. This video by RocketJump Film School explores just how you can improve your own food photography in five simple steps.
Nikon has teamed up with sports photographer Tom Miles and world champion martial artist Tom "Fire Kid" Duquesnoy for its new #MomentOfImpact campaign – which largely involves epic action photos of the latter smashing watermelons, cakes, and pumpkins. Check out the intense photo series here, and learn more about how it was lit and executed.
A couple of years ago I was tasked with getting a shot of grape stomping for a local food magazine, Edible Ozarkansas, who were doing a story on the history of local wine production in Arkansas. Right away, images of Lucy and Ethel of "I Love Lucy" stomping grapes in the giant barrel came scrolling through my mind. Challenge accepted.
For me, food photography has to be one of the most complex and technical types of photography in the industry. The ability to bring life and attraction to something you need to convince other to eat is pretty impressive. Steve Giralt has done the impossible by creating one of the most outstanding examples of a deconstructed burger I have ever seen.
Have you ever gone out to a restaurant and seen a chef slaving away in the back for hour after hour, producing one delicious dish after another, and asked yourself, “Do they even enjoy cooking once they get home?” Well the answer to that is “Yes!” and photographer Ben Sassani takes viewers behind the scenes (and refrigerator doors) of some of the top chefs around with his personal project Shoot My Chef.
Finding the best quality of light is most of our job as photographers, and a great place to start looking is window light, especially north-facing window light. This type of light creates a soft transition from light to shadow, and can be very flattering on our subjects. Sometimes, however, we need to get consistent results all day, as in the case of this menu shoot, and using a window will cause too much variation in the light.
The mania surrounding food photography is a pretty recent phenomenon. In the last decade, what used to be a niche in photography took social media by storm and ever since has been one of the favorite topics for a huge amount of accounts. It is supposedly the second most popular subject of photography fanatics on Instagram after the selfie tsunami. I sat down to talk with Hein van Tonder, a food photographer carving his way into the food royalty.
This short but awesome behind-the-scenes video from Adrien Veczan shows his setup and technique for capturing a product photo of a bottle of cranberry vodka. Check out the video and then read on to hear a little bit more about his approach and method, which utilizes different lights to paint different parts of the bottle for his final image.