When working on a multi-page editorial spread or a cookbook, it is important to showcase a variety of different food shots. If there is an author or chef involved in the shoot, including them in a few action shots will blend nicely with a variety of still shots. Here is a look at a recent shoot I did where I was assigned to shoot both action and still shots of the same dish.
When traveling to a restaurant, you never know what type of lighting environment you will find yourself in. There could be a large window with beautiful soft, natural light, or it could be dark like a cave with only overhead fluorescent lights. If you want to add restaurants to your portfolio, reading the light in a room is a great habit to get into. Not sure what I mean by reading the light? Let me show you what I found on a stop for some Texas barbecue.
Are you looking to add food photography to your portfolio? Chances are you may already have a lot of gear that you need to get started! Here is a list of the cameras, lenses, lights, modifiers, and other items that I use to make beautiful images anywhere!
One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do? "Photographing Food" an ebook series by Taylor Mathis helps you take ordinary food photos and makes them extraordinary.
When shooting an ingredient shot, shadows can make or break an image. Sometimes you want less noticeable shadows while other times dark shadows can add a lot to an image. In the case of this pomegranate, I shot it both ways. Let me show you how playing with the shadows will have a dramatic effect on your final image.
It's not a brand new idea to incorporate printing photos on food. Recently we talked about printing photos on coffee with the selfie-latte, but Boomf takes photo printing a little bit more out of the box. Well, maybe more out of the cup. With this product I will preface with one question: do you like marshmallows? Yes or no, this product is for you.
When you are on a food photography shoot, you will hear the term the "Hero _____ " throughout the day. DO NOT EAT THE HERO. The hero is the picture perfect version of the food that will be in the final shot. Here is a look at what goes into finding the hero for your shot.
A tripod is the go to device for photographers who want to stabilize their shots. The three adjustable legs do a great job at keeping a camera supported and in one position. However, these three legs create a huge problem when shooting in a small kitchen or busy restaurant. Let me share with you a piece of equipment that will stabilize your camera with no legs at all!
Every food shot will have some type of background that the subject sits on. A few months ago, I showed you how you can paint wooden boards to make a beautiful and versatile background system. If you don't have the storage space for a wooden board system, or are just getting started in food photography and want something a little simpler, I have a solution for you! Let me show you a background material that any level of photographer will find inexpensive, portable and versatile!
All restaurants aren't the same. They will serve different dishes, have different interiors, and charge different amounts for what they serve. When you are assigned to shoot a restaurant's signature dish, you will find that all restaurants will have one thing in common. There will be a table for guests to dine at, and for you to shoot at. Do you think of a table as just a table? Before you brush off the importance of selecting the right shooting surface, let me show you a few examples of how this decision will impact your image.
There is one lighting modifier that I never leave home without. Its compact size and light-weight build has earned it a permanent place in the outside pocket of my gear bag. I made this modifier about 4 years ago and have brought it to every food shoot since. If you are shooting food, it is a must have and it won't break the bank to make it. What is it you wonder? It is a collapsible Tabletop V Reflector. Let me show you how easy it is to make!
From national magazines to local papers, media outlets of all sizes like to cover restaurants. If you are a photographer who shoots editorial assignments, there is a good chance that you have been assigned to cover a dish at a restaurant. Over the last couple of years, I have photographed hundreds of dishes at restaurants ranging from white table cloth fine dining establishments to hole in the wall hidden treasures. Here are some tips that might help you with shooting a dish for an editorial client.
Have you ever eaten at a fine dining restaurant? You know the type of place with white table cloths, 3 different forks, and you have to have a reservation to get a table? In fine dining restaurants, the dishes look a little different; the plates are works of art! The colors, textures, and placement on the plate are all done with very specific intentions. This type of beautiful plating is becoming more widespread than you might think. No longer is it reserved for the restaurants where you know your check will have three digits in it. If you are hired to shoot at these locations, make sure to capture the beauty of the plate! Here are some tips to help you out.
For beautiful salivating food photography, you don't need a lot of lighting equipment. To create a shot that will make your viewer's stomach start to rumble you only need one diffused light source. Using only one light source creates a natural look with one set of shadows. By changing the direction and intensity of these shadows, you can create countless lighting scenarios that will leave your viewers hungry. Let me show you how one light can provide many options.
Do you use a sweep in your portrait or large product photography? Sure a roll of paper several yards in length is necessary for photographing people and large products, but what about food and small products? Walking into a bakery or the back of a kitchen with two C stands and a large roll of paper is not going to work in the often small kitchen shooting environments.
Have you ever looked at a picture of a dish and been embarrassed? It could be that a sliver of drool escapes from your salivating mouth. Or you could be a crowded place and looking at a food shot causes an embarrassingly loud rumble from your stomach. Looking around and pretending that it wasn't you won't save you. The food photographer and stylist have done their jobs. They have made you hungry. So how did that do it?
Have you had trouble lighting reflective surfaces? If you were given a food like ceviche to style, would you know where to begin? In this post, I am going to show you how I styled and shot a scallop and peach ceviche recipe. Here is a little background on the shot. The recipe developer meant for this dish to be served at an outdoor entertaining event, and wanted to highlight the light refreshing nature of the dish. With this in mind, I chose lighting and props that would help communicate this. Here is how I created the shot.
Restaurant's interiors can be just as beautiful and recognizable as the dishes that they create. When shooting a dish, you may want to include some of a restaurant's interior elements in the shot. These can be chairs, walls, light fixtures, or anything else that shows off the restaurant's character. To do this, you will need to be able to balance the light you are creating with a flash and the ambient light in the restaurant. Here is a look at how I did this on a recent assignment involving a burger and beer.
Welcome to the instant-generation: a generation that loves taking Selfies and also taking Instagram photos of the food they or their friends are having that same moment, and of course share it right away on Social Media. 'Let’s Café', a small coffee chain from Taiwan, decided to take advantage of the love of selfies and cell-food photography and created this smart Coffee machine that made them go viral on Social Media and grow their business. Here is the coffee version of Snapchat.
Have you ever wished you had an extra hand that you could set a prop in and know that it wouldn't move? Fortunately photographers and videographers have dozens of clamps, clips, stands, and arms that allow them to place any piece of lighting gear, lighting modifier, or prop anywhere they would like to. You could have a model or member of your crew hold a utensil in place, but there is a high chance that they will experience fatigue and drop the food. Here is a solution that uses grip gear to ensure your food will stay in place for as long as you would like.
When taking pictures of food in a kitchen you will almost always have to create your own lighting environment. Restaurant kitchens are usually lit by overhead fluorescent lighting that won't help you make a beautiful picture of a dish. In these situations, you will have to make your own light. There is a problem, though. What happens when the shooting space is so small that you can't fit a softbox or light stand into the kitchen? If you ever find yourself with only a counter top sized area to shoot on, this lighting set-up will create the shot you need!
In the fall of 2010, I decided to shoot my dream assignment. I knew that no one was going to pay me to go out and tackle this subject matter, and I had not seen any photographer do what I wanted to do, so I did it. At the time, I had no idea what the assignment would turn in to or how it would change me as a photographer and a person. Here is what I learned from photographing 35 College Football Tailgates.
What do you do when you find yourself in a restaurant without a decent window to shoot by? You will have to create your own light. If you are new to food photography and never had to use artificial light to light a dish, you may find yourself unsure of where to start. You don't need multiple flashes and a bunch of modifiers to create a beautiful shot. All you need is a flash, a light stand, a large diffusion source, and a piece of white foam board. Here is how I use these tools to create a beautiful backlit shot.
Every finished dish in a restaurant or final recipe shot is made up of different ingredients. These ingredients can be a wide range of things. Some ingredients, like fruits and vegetables, are equally delicious as a component in a dish or as a meal on their own. Other ingredients like flour, salt, and sugar, are best used as the building blocks for that final meal. When your are assigned to shoot a series of recipes or plated dishes at a restaurant, it is very common that your Art Director or client will want to include an overhead shot of just the common ingredient. Here are a few examples of when this shot is useful.
What is "perfect lighting?" It will differ for every style of photography and every photographer's style. For my food photography, I think the perfect lighting is the soft, beautiful, natural light found from a large window with indirect sun coming through. Unfortunately, most of the locations where I have to go and shoot food don't have this light that I am looking for. In order to get the shoot done, I have to to create the light. What if I could create this "perfect light" and have it for every assignment?
Broiling, braising, blanching, roasting, smoking, sautéing, and frying are just a few of the cooking methods that can be done to food. Do you know how they will visually change the appearance of your food? Did you know that some parsley has curly leaves, while other varieties have flat leaves? Would you be able to tell the difference between a julienne, brunoise, or a dice? The culinary world has a vocabulary all its own. Knowing these terms and how they effect the look of food is a necessary skill for every food photographer.
How do you choose the right aperture for an image? If you are shooting at night with only available light, you may prefer a faster, wide open aperture to let more ambient light through your lens. If you are shooting a landscape, a smaller, stopped down aperture will give you a deeper depth of field and ensure your whole landscape is in focus. On the contrary, if you are doing a creative portrait session, a shallow depth of field can create an interesting and captivating portrait. If you are new to food photography, you may find yourself wondering, "What is the best aperture to shoot with?"
If you live in the Northern Hemisphere, Summer is officially here! This means plenty of picnics, outdoor barbecues, and many more occasions where you can take pictures of food outside! When outside, you won't have control of the weather conditions. To be able to have nice, soft, diffused light in any weather, there is one piece of equipment that I always bring with me. It is small, light-weight, and essential to creating mouthwatering pictures of food on a bright sunny day. Can you guess what it is?
"Oh, I can just fix that in Photoshop® after the Shoot." Have you ever heard a photographer say that, or thought that yourself? Yes, Photoshop® is an amazing program that can fix almost anything, but the time it takes to do so is often longer than just fixing it on set. Worse than the time it takes, what if it is something that you just can't fix? Having to tell your client that you need to re-shoot something when you could have easily fixed it on set could be an expensive mistake to make. When shooting food, many solutions to retouching problems will costs less than $5. Here are a few of my favorite items that will save you time and money on post-production.
There are many different surfaces that you can shoot your food photography on. You can use a table in your kitchen, a table in a restaurant, the floor, or any other flat surface that you can find. When selecting a surface, the colors, patterns, and textures of the surface will have a great effect on the look and feel of your final image. With the background playing such an important role in your image, there should be some thought put into what you shoot on. The best way to control this is to make your own backgrounds! Let me show you why wooden planks are my favorite surface to shoot on.
If you follow us here on Fstoppers, you know how much we love food and food photography. For the past few months we posted here countless of tutorials, methods, tricks and business tips to help you take your food photography to the next level. Now it's time for some inspiration: Check out this set of delicious-looking dishes that will leave you hungry. Very hungry.
What is the best lens? If you shoot wildlife, a long zoom lens will bring you close to the action but allow you to keep your distance so as not to startle your subject. If you shoot architecture, a tilt shift lens will allow you to make sure all the lines of your room or building are straight. Shooting weddings? You will most likely need a lens that can zoom for a variety of wide and close shots. When photographing food there is only one way to get those close up mouthwatering shots that your clients desire! Allow me to show you how a lens with macro capabilities will change how you shoot food!
Before we jump in, it is important to note that I was brought in on this food project to match an already in place look and feel for the client.
The menu at the restaurant was expanding and the client was in need of capturing updated photographs of the new plates that were starting to be served.
This tutorial is a quick rundown of a two strobe lighting set up that was shot inside a restaurant.
Food styling can take place in the production kitchen and in front of the camera. How do you know when and where to style your food? The answer will depend on what food you are shooting. For food with long shelf lives, like cupcakes, the dish will generally be camera ready when it leaves the kitchen. If the dish involves a sauce and a variety of garnishes, the styling will occur both in the kitchen and in front of the camera. Here is a behind the scenes look at a dish that involves styling in both locations: The Meatball Sandwich.
If you are a professional, or an aspiring professional photographer, you rely on your photographic work to bring you financial rewards. Self satisfaction alone, won’t pay rent, put gas in your car, or food on the table. If you want to earn money from your pictures, then you will have to find someone to pay you for them. Here are a few strategies that you can implement to start selling your food photography!
