Back in 2010, I was commissioned to do a photo of some spices for a family friend. I had never done anything like that, so I wanted to do a good job, and invested in my first off-camera flash setup. It was daunting at first, but I’ll never regret dipping my toes in the water and starting to learn about one of the most important things about being a freelance photographer: learning to control light.
Tokyo's Tsukiji fish market has been my favorite spot for many years. The subtle differences between fish mongers is what adds vibrancy to the colorful characters that make up this market. Most of them have been working here for generations. Located just a two minute walk from Tsukiji train station, it’s a great place to spend the morning taking photos, followed by a very fresh sushi lunch. This has been my routine for the last eight years. The variety of closed and open spaces — from the auction houses to the narrow lane-ways — depict an ambience unlike any other fish market in the world. The bad smell of fish is not really apparent, which confirms the freshness of the product.
A while back, while on a shoot for Crystal Bridges Museum of American Art here in Northwest Arkansas, I was asked to get a shot of the museum’s executive chef and the Director of Culinary for their members magazine. Time was short, the kitchen was starting to prep for dinner service, and every second I was there I was inconveniencing someone. I had to get in and out quickly and create a dynamic image in the process. Here’s how it happened.
Photographer Lois Bielefeld has always loved food; she notes that one of her chores as a child was to make a meal for her family on the weekends. After seeing the way food can bring families and people together, she was inspired to create her series, "Weeknight Dinners," which showcases the various circumstances and family dynamics that bring people together to share a meal.
Nice lighting and a controlled experiment can yield some pretty cool results, and luckily there are folks like the ones behind the brand Beauty of Science who just released a video showing exactly that. Simply put, they dissolved some M&M candy in a dish of water. And it looks amazing.
The art of making food product shots appear mouth-watering and appealing on camera is certainly a well-honed skill. This gift, referred to as food styling, is commonplace on film sets, cooking shows, and food photography. This video by RocketJump Film School explores just how you can improve your own food photography in five simple steps.
Nikon has teamed up with sports photographer Tom Miles and world champion martial artist Tom "Fire Kid" Duquesnoy for its new #MomentOfImpact campaign – which largely involves epic action photos of the latter smashing watermelons, cakes, and pumpkins. Check out the intense photo series here, and learn more about how it was lit and executed.
A couple of years ago I was tasked with getting a shot of grape stomping for a local food magazine, Edible Ozarkansas, who were doing a story on the history of local wine production in Arkansas. Right away, images of Lucy and Ethel of "I Love Lucy" stomping grapes in the giant barrel came scrolling through my mind. Challenge accepted.
For me, food photography has to be one of the most complex and technical types of photography in the industry. The ability to bring life and attraction to something you need to convince other to eat is pretty impressive. Steve Giralt has done the impossible by creating one of the most outstanding examples of a deconstructed burger I have ever seen.
Have you ever gone out to a restaurant and seen a chef slaving away in the back for hour after hour, producing one delicious dish after another, and asked yourself, “Do they even enjoy cooking once they get home?” Well the answer to that is “Yes!” and photographer Ben Sassani takes viewers behind the scenes (and refrigerator doors) of some of the top chefs around with his personal project Shoot My Chef.
Overhead recipe videos are so hot right now, but shooting them can be challenging. This setup is perfect for shooting products, food, or even an unboxing (they're still a thing, right?).
Finding the best quality of light is most of our job as photographers, and a great place to start looking is window light, especially north-facing window light. This type of light creates a soft transition from light to shadow, and can be very flattering on our subjects. Sometimes, however, we need to get consistent results all day, as in the case of this menu shoot, and using a window will cause too much variation in the light.
The mania surrounding food photography is a pretty recent phenomenon. In the last decade, what used to be a niche in photography took social media by storm and ever since has been one of the favorite topics for a huge amount of accounts. It is supposedly the second most popular subject of photography fanatics on Instagram after the selfie tsunami. I sat down to talk with Hein van Tonder, a food photographer carving his way into the food royalty.
This short but awesome behind-the-scenes video from Adrien Veczan shows his setup and technique for capturing a product photo of a bottle of cranberry vodka. Check out the video and then read on to hear a little bit more about his approach and method, which utilizes different lights to paint different parts of the bottle for his final image.
Nothing makes for a great photo like an equally impressive moment. Whether it’s an outpouring of jubilation, a solemn, tearful lament, or the grasping of victory, a one-of-a-kind moment is a photographer’s best friend. So, why not make some great moments for yourself, even if it pains you (or some of your friends) to do so? Enter Photographers Ofir Abe and Ben Saar.
Food is a part of our everyday lives and yet something a lot of people take for granted. How often do you stop and look at food, noticing how produce changes throughout the seasons? Not many of us do, unless you are a food photographer or have a chef in the family. Artists Caitlin Levin and Henry Hargreaves got up close and personal on their most recent collaboration, "Food Scans," cutting up produce to reveal its patterns and scanning them to create beautiful, intricate imagery.
Last week, we asked the Fstoppers community to submit their best pictures of food to be reviewed by the Fstoppers team for our next episode of "Critique the Community." To change things up a little for this episode, we had a local commercial photographer, Andy Hagedon, join us to give some fresh perspective. A total of twenty images were selected to be reviewed. Check out the selections and add your thoughts and critiques in the comments below.
To celebrate the holidays and all the delicious meals that are being prepared around the world, we invite you to share your best looking food images for our next episode of "Critique the Community." We will be critiquing the pictures from a commercial standpoint so submit the pictures that you think sells the food itself. Please get in your submissions by the end of Wednesday, December 2, and you'll have the chance to have your image critiqued by the Fstoppers team. For this episode, we will be giving feedback to 20 pictures. To qualify, you must follow the submission rules below.
From St. Louis’ Bruton Stroube Studios comes the impressively cinematic tale of food preperation as it battles the elements within the kitchen. At just over a minute in length, “Cooking Up A Storm” manages to breathe an extraordinary amount of drama and depth into the culinary practice. This short film is testament to what a skilled production team and sound designer can bring to seemingly oridinary situations.
Here is an odd story coming out of Tel Aviv. The Israeli restaurant Catit has begun serving their food on a new set of plates which have been specifically designed to help their patrons take better images of their food. They have even created a specific menu which focuses on color and presentation to bring out the best in your Instagram photos.
Ironically mocking foodies with hashtags #foodporn, #cheflife and #theartofplating and using corn dogs, Bugles and Luncheables; anonymous insta-chef @chefjacqueslamerde (hilariously translates to Chef Jack Shit) has taken a tongue and cheek approach to Instragramming glorious and intricately plated bourgeois food.
Argentina-based food stylist and illustrator Anna Keville Joyce has managed to take the art of food styling to a whole new level, for her recent creations are true culinary masterpieces (so what if they’re not made to eat?). While food photographer Agustín Nieto had quite the task of doing justice to these mouthwatering works, he managed to capture them perfectly, but as he readily admits, it didn’t come easy.
When he's not sitting in southern California traffic, San Diego editorial photographer, Rob Andrew, spends his days freelancing from one gig to another with all his gear in tow. In order to stay nimble, Rob has developed a style of shooting creative food photography with a surprisingly minimal amount of gear. He recently published what he calls a "Bag Check" on his blog, outlining the tools he uses to get the job done.
The guys over at DigitalRev TV love doing things just for the hell of it and never seem to backdown from a challenge. Their latest of which is to take the actual food from a popular fast food chain and make it look like the advertisements. As an added challange they use nothing but Apple gadgets.
In my last Fstoppers post, I shared an interesting video called Briefly, which discussed how and why a company or advertising agency might approach developing or executing a creative brief.
Remember, the brief is the information that you receive going into an assignment and client relationship. It can serve as your guide to understand what your client aspires to accomplish; a jumping off point to get your own mind working to produce concepts and content ideas. Some briefs are short; some briefs are lengthy and detailed. Some are open for interpretation; others seem rigid and strict.
This week I wanted to share a few of the tools we commercial photographers use to create our tabletop images. Particularly the items used in photographing beverages. There's a lot of trial and error when it comes to this sort of photography, often times we find ourselves using things in ways far from their originally intended purpose. Having said that, there's a lot of things that have become kind-of standard practice in food/beverage photography, some of those items I'll share with you today.
Last year Fstoppers threw its very first live photography workshop in the Bahamas and world class food and drink photographer Rob Grimm was one of the instructors. I was able to sit in on a bit of Rob's class and I learned a ton about photographing drinks. We just got our new order of FlashDiscs in and I decided to try a shot of my own using the new modifiers.
Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.
In past articles, I have shown you what I love about wooden and stone food photography backgrounds. These backgrounds make great sturdy surfaces that you can use anywhere. However, their sturdiness comes with weight and rigidity that can make hauling them around quite the chore. If you are looking for a lightweight background with a wide range styles; cloth is the way to go. Let me show you why.
Is there a perfect light for your food photography? In past posts, I have mainly talked about using large lighting modifiers to create a soft light over my subject. I tend to choose softer light, because I think it looks better on my food. Is this the only lighting option? No. Like fashion photography, there are many different types of lighting that you can use on a subject. To get a better understanding of what will fit your style, let's take a closer look at the characteristics of hard and soft light and how they affect your food shot.
A stone background provides a great look for many food shots. The only problem is the weight that comes with it. Spend a day hauling around large stone tiles and you will understand the price that comes with this great look. There is a solution though. Let me show you how you can still have the same great stone look that is easy on the back and the wallet.
Saint Patrick's Day celebrations in the United Stated revolve around one thing: lots of green booze. In working with a recipe developer for a St. Patrick's Day beverage, we both wanted to steer clear of the common green beer and food coloring based cocktails. The result was a beautiful green sangria. Here is more on how I created this subtly St. Patrick's Day themed shot.
I know what you might be thinking. How can something used for construction and home improvement help me with my photography? Well, keep in mind that some of the best food photography supplies come from the hardware store. Folding sawhorses are light weight, incredibly portable, and can create a shooting space with a small footprint anywhere! Let me show you a versatile set-up you can recreate anywhere.
With rare and expensive props, you may run into a supply problem leaving you without the desired number for your shot. For this shoot, I wanted to show three bowls in the image, but only had two on hand. Here is how I created a composite to solve the problem.
The guys over at Immaculate Infatuation are a little, well, obsessed with food. Their restaurant reviews are honest and refreshing; they tell it like it is. So when I saw that they wrote a piece about how to take "perfect" food photos, I knew I had to check it out. Now this isn't a guide for professional food photographers (far from it) but if you're one of the types that likes to Instagram every meal you eat, chances are you could learn something from their post.
There are many great dishes that are boring to look at. Most dips and sauces are monochromatic and have very little texture to them. They taste delicious, but there is a challenge in making them jump off the page at a viewer. Here is how I took a boring looking blue cheese dressing, and made an image that you want to take a bite out of.
Does seeing a towering stack of pancakes with syrup running down the sides make your mouth water? What about a rich and thick caramel sauce flowing over the top and sides of a slice of cheesecake? The sauce or syrup pour shot is one that will make your viewers mouths' water. When creating these shots, I like to piece together several pours to make the perfect pour! Here is how I plan and execute a pour composite.
Did you know that what you wear may have a huge influence on the look or your images? In portrait, landscape, or sports photography, you will most likely be working far enough away from your subject that you won't notice the effects of your outfit on your subject. Let me show you what happened while shooting with a red shirt.
In a perfect world, you will have a stand-in and hero version of your food subject. You will be able to pre-light the stand-in and have everything perfect when the final hero version is ready. Then, all you have to do is add the hero and take the final shot. Unfortunately, most food assignments don't take place in a perfect world. There are times when you will have to use a non-edible stand-in for your pre-lighting.
Do you use color theory as inspiration for your photography? If you are ever feeling stuck or are in a rut, I have found the color wheel is a great source of inspiration! There are many different ways to look through a color wheel, but my favorite is using Adobe Kuler. Let me show you how I used it for inspiration.
You probably know by now that natural light from a window will create beautiful images. This free and readily available light source is my first go-to when shooting food and portraits. It yields beautiful results, but has a downside. It can change on you throughout a shoot. In order to achieve the look you are after, it is best to understand your options and find the best natural light source for you!
There are certain stores that I can walk into leave with a full shopping cart and wonder, "Where did the last hour and a half go?" This is what happens when I make a trip to my local hardware store. If you are interested in photographing still life, food, or any other table top project, the hardware store is full of inspiration. Let me show an aisle that is filled with amazing ready to go backgrounds.
A champagne toast at midnight. There is no more iconic way to make the transition from one year to the next. To celebrate the beginning of 2014, I decided to shoot a glass of champagne. Let me show you how I created this shot with items I had laying around my garage.
When working on a multi-page editorial spread or a cookbook, it is important to showcase a variety of different food shots. If there is an author or chef involved in the shoot, including them in a few action shots will blend nicely with a variety of still shots. Here is a look at a recent shoot I did where I was assigned to shoot both action and still shots of the same dish.
When traveling to a restaurant, you never know what type of lighting environment you will find yourself in. There could be a large window with beautiful soft, natural light, or it could be dark like a cave with only overhead fluorescent lights. If you want to add restaurants to your portfolio, reading the light in a room is a great habit to get into. Not sure what I mean by reading the light? Let me show you what I found on a stop for some Texas barbecue.
Are you looking to add food photography to your portfolio? Chances are you may already have a lot of gear that you need to get started! Here is a list of the cameras, lenses, lights, modifiers, and other items that I use to make beautiful images anywhere!
One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do? "Photographing Food" an ebook series by Taylor Mathis helps you take ordinary food photos and makes them extraordinary.
When shooting an ingredient shot, shadows can make or break an image. Sometimes you want less noticeable shadows while other times dark shadows can add a lot to an image. In the case of this pomegranate, I shot it both ways. Let me show you how playing with the shadows will have a dramatic effect on your final image.
It's not a brand new idea to incorporate printing photos on food. Recently we talked about printing photos on coffee with the selfie-latte, but Boomf takes photo printing a little bit more out of the box. Well, maybe more out of the cup. With this product I will preface with one question: do you like marshmallows? Yes or no, this product is for you.
When you are on a food photography shoot, you will hear the term the "Hero _____ " throughout the day. DO NOT EAT THE HERO. The hero is the picture perfect version of the food that will be in the final shot. Here is a look at what goes into finding the hero for your shot.