Welcome to the instant-generation: a generation that loves taking Selfies and also taking Instagram photos of the food they or their friends are having that same moment, and of course share it right away on Social Media. 'Let’s Café', a small coffee chain from Taiwan, decided to take advantage of the love of selfies and cell-food photography and created this smart Coffee machine that made them go viral on Social Media and grow their business. Here is the coffee version of Snapchat.
'Let’s Café' built a special Cappuccino machine that other than making a great coffee, it can also do foam art. Not the foam art we all grew to love like a shape of a heart, a face of a cat or just a sunshine. They went big: their machines can print selfies on the foam. All you have to do is upload a selfie using their app, and few seconds later their coffee machine prints it on the foam using a brown edible powder.
The idea is simple: They knew people like coffee. They also knew people like selfies. And they also knew people will be excited to see themselves on their coffee and will want to share it with all their friends. This is a great example of how you make a creative and unique viral campaign.
[Via Huffington Post]