Being a creative, even if it is work you are doing for a client, is a deeply personal thing. As such, one of the most important things is staying true to your creative vision. This excellent video discusses that idea and why you are the first person you need to satisfy with your work.
Coming to you from Adam Gibbs, this important video discusses the importance of staying true to yourself as a creative. It might seem that this advice should apply only to hobbyists, as professionals have to meet the needs of clients. And, of course, it is true that professionals should pay attention to what their clients want and need, as that is what they are paying for. On the other hand, the thing that will probably land you those clients in the first place is your recognizable style and approach, which is why this advice applies equally to professionals as well. This is why so many professionals advocate so strongly for continuing personal projects, no matter how busy you are, as they give you the chance to continue to develop your creative identity unencumbered by the demands of a client. Check out the video above for the full rundown from Gibbs.