As photographers, it’s important to use all social media platforms as a marketing tool. Instagram is a personal favorite, but the upload process is by far the most annoying. There aren’t many options to upload images, but here is the most efficient workflow from resizing to uploading.
On my Instagram, I commonly get asked about the biggest issue many people face when uploading images to this platform. Not being able to upload directly from a PC to Instagram is an annoying hassle. While there are services like Grambler, it is not recommended to use them. Lately, Instagram has been very strict with third party apps and there are many reports of accounts getting shut down when these third party apps are used. The last thing anyone wants is get their account taken away. This leaves no choice other than getting the photo from a PC to a cell phone in the most efficient way.
When it comes to resizing a photo for social media, there are many articles that explain it. Once a full resolution edited image is saved to its destination, the best thing to do is to resize the image in Photoshop for all social media platforms, especially Instagram. Anything around 1900 pixels on the wider side will do. The shortcut to resize is ALT + CTRL + I.
Once saved, there are a few options to get the file to a phone. Emailing it to your phone, Bluetooth and Dropbox are all options. After doing this, browse the gallery on your phone to find the saved image. However, there is an issue with this method. Instagram only allows us to upload a square crop. Although there are apps such as SquareIt (iPhone) that will generally add a white margin, it comes with a price. The landscape/horizontal image will be pretty small on a cell phone screen. Cropping the image to a square or adding a margin is a battle and for each image, you’d have to decide whether or not it adds or detract from it.
Once the photo is found in the gallery it can be opened in SquareIt first or straight to Instagram.
The most useful app to date for Instagram is Statigram (update: now called "Iconosquare"). It gives all sorts of stats to help decide when and how to post photos to Instagram. Another useful app to create collages is Photo Grid (iPhone).