Without a doubt, finding success as a professional photographer takes solid technique and a strong creative voice, but those alone are not sufficient. Becoming a successful professional takes quite a bit of business savvy, including the ability to monetize your work, anticipate market trends, and understand how to convert one-time clients into loyal returning customers. This great video essay featured an experienced pro discussing one of the most common mistakes newer professionals make and how you can fix it.
Coming to you from Scott Choucino with Tin House Studio, this helpful video essay discusses one of the most common mistakes budding professional photographers make. The thing I always appreciate about Scott's approach to education and professional work is how extraordinarily pragmatic he is, particularly when it comes to gear purchases. We all love the latest and greatest gear, but when you are a professional, every purchase is an expense against your bottom line, and you have to ask yourself if it is something that will legitimately bring in more money or if you are simply scratching that gadget itch. Check out the video above for the full rundown from Choucino.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
I want articles to read, but you keep showing us videos.