Iconic locations pull you in. They’re breathtaking, instantly recognizable, and packed with possibilities. But they also come with a challenge—how do you make something that feels like your own when millions of others have stood in the same spot with the same intent?
Coming to you from Adrian Vila with aows, this thoughtful video challenges the idea that originality should be your top priority. Many believe that if a place has been photographed extensively, there’s no reason to shoot it yourself. Vila argues against that mindset. A place is iconic for a reason, and experiencing it firsthand is just as important as photographing it. Even when multiple people stand in the same spot, their images won’t be identical. Different focal lengths, techniques, and creative choices make each shot unique, even in a crowded location.
The video also tackles the misconception that avoiding common subjects makes you more creative. Vila points out that originality is overrated—nearly everything has been done before in some form. Instead of worrying about whether a shot has been taken before, the real focus should be on authenticity. How does a place make you feel? What do you notice that others might overlook? Personal vision comes from exploration, not from avoiding what’s been done.
Vila encourages revisiting places you’ve dismissed as overdone. Experiment with angles, compositions, and techniques. Look past the obvious and see what stands out to you. Being aware of other photographers' choices can help, but it shouldn't dictate what you shoot. The goal isn’t to be different just for the sake of it—it’s to create something that feels right to you in that moment. Check out the video above for the full rundown from Vila.
