Why Photography Is About the Process, Not Just the Picture

Photography happens in fleeting moments, often shaped by the mood and mindset of the person behind the lens. Stress, boredom, or pressure to perform can influence the results, making even the most beautiful locations feel uninspiring.

Coming to you from Brendan van Son, this thoughtful video explores the balance between creative pressure and embracing the process. Greenland’s stunning landscapes set the stage, but the beauty of the location alone doesn’t guarantee captivating photos. He admits to struggling with his compositions, feeling that even breathtaking views fell flat. His openness about these challenges highlights a crucial aspect of photography: the emotional state of the creator matters as much as the scene in front of them.

One example comes from a hike to an abandoned fishing village. After a long and scenic trek, van Son faced imperfect light and struggled to find compositions that met his expectations. He wrestled with the difference between appreciating a view and capturing a compelling photo. While the village and surrounding peaks were visually striking, they didn’t immediately translate into the kind of standout images he aimed for. This scenario demonstrates how even seasoned professionals face creative slumps and have to work through them.

The video also touches on the ways mental resets can influence creativity. A hike through rolling hills, away from the pressure to produce perfect shots, allowed van Son to reconnect with why he loves photography. Whether it was capturing Greenland’s sled dog communities or scouting waterfalls for future shoots, these experiences reminded him to enjoy the process rather than obsess over the results. This approach isn’t just practical; it’s essential for preserving the joy of creating.

Toward the end, van Son reflects on the broader purpose of photography. The photos themselves are important, but the real art lies in the experience of making them. Trips, exploration, and unexpected moments leave lasting memories that far outweigh the pressure to produce flawless images. This mindset is a powerful reminder to focus on the journey rather than fixate on the outcome. Check out the video above for the full rundown from van Son.