We’ve heard the news, and we’re all a bit paranoid. It’s understandable. But, the economy is suffering, and so are our jobs and projects. Our clients aren’t calling, because the industry has come to a standstill. It’s said that we should (hopefully) have a vaccine by the end of next year, so for the immediate future, we will need to adapt.
So, what does the future look like for fashion and beauty photography if the virus isn’t beaten? Here are a few imagined scenarios where I think the virus could take us:
Scenario 1: Shoot With Complete Antivirus Kits on All Crew
Either the budget allows for suits to be warn by everyone, or the model goes into a glass cage that protects the talent. Teams get smaller, and there is some transformation of the tasks. Digital teams move off-location and work from an online portal. Software is updated to handle this type of infrastructure. Studios change to facilitate the reduction of risks and adapt with glass walls separating the model and the rest of the team. Models dress themselves, and makeup is done with the makeup artists wearing masks and all the needed gear preventing them potentially infecting or being infected by someone else.
Scenario 2: Models Get Replaced by Virtual Models
It is becoming harder and harder to see the difference between what’s real and what’s simulated, and the ad and fashion industry could start using it. Photographers may become more desktop-oriented and choose stills from a CGI-generated model. Teams change to accommodate this, and the graphics, lighting, video, and stills teams all work on the same project remotely yet at the same time.
Scenario 3: Testing, Testing
Tests are done by third-party companies as the teams arrive at the shoot. Every person is scanned to be sure the virus is identified and doesn’t enter the working studio for the day. Teams are also on lockdown, and for shoots and productions stretching over a week, hotels or rooms are booked, with no one coming into contact with anyone else.
These are just imaginary scenarios, but it’s worth thinking about how we will need to adjust to the new world we now live in. How would you imagine your working life as a photographer and the industry as a whole changing? Let us know in the comments what you imagine the future to be.