Good news for film shooters out there: the Kodak Ektachrome revival is picking up momentum, as Kodak now has rolls of film in the hands of beta testers.
Kodak has said the new revival will be very similar in color, contrast, and saturation to the 100G formulation. The 100G stock was generally regarded as a naturally rendering film with pleasing if not relatively muted colors and somewhat better exposure tolerance than typical slide films. Ektachrome was first available in 1946 and eventually became the primary choice of a lot of shooters, National Geographic being one of them. It was a popular choice compared to Kodachrome especially for its vastly simpler processing that allowed more labs to handle it. It wasn't until 2012 that Kodak finally pulled the plug on the iconic stock, while its revival was announced in early 2017. It seems rolls are finally making their way into the hands of photographers.
Kodak hasn't given any word on when the Ektachrome revival will be hitting shelves for the rest of us, but it seems that the process is in motion.
Lead image by Thistle33, used under Creative Commons.