The Polaroid SX-70 has got to be one of the most innovative rangefinder cameras ever created. Photographer Willem Verbeeck gives you a short video that explains some of its idiosyncrasies and why you might want to pick up on from your local second-hand camera store.
Back in the mid-1970s, Polaroid sold 700,000 SX-70s in the first two years of its release, despite the body costing the equivalent of $1,100 in today’s money, with film setting you back $42 for a mere ten pictures.
The company name Polaroid now describes a Dutch company that was founded in 2008, previously called Polaroid Originals, and prior to that, Impossible Project. The shift to just “Polaroid” came just a few months ago and thanks to its hard work, stock is now very easy to get hold of. You can buy a pack of 8 exposures from B&H Photo for $18.99 and you can also grab yourself an SX-70 refurbished by Polaroid for $389.99.
Verbeeck might well be right by suggesting that the instant film takes an entire day to develop fully. Some users have taken to manipulating the print while the emulsion is still soft, creating an effect that’s not too dissimilar to an impressionist painting.
Do you have an SX-70? Did you own one back in the 70s? Leave a comment below and let us know your thoughts on this quirky camera.