If you’re looking to get your fine art photography into a gallery, this is a great video that answers the basic questions.
I personally have tried to get my fine art photography into galleries. I started that process right before the pandemic, and during the pandemic, needless to say, it didn’t go very well. But, I did discover online galleries that I submitted my work to. Unfortunately, that hasn’t gone as planned either. The reason was my work didn't match with what those galleries were looking for at that time. As I create new work and as my style changes, I look for galleries that may fit with what I’m doing. It’s a numbers game and the ability to evolve and create interesting images.
As Martin Osner says in this video, there are many variables to be selected for a gallery, but the simplest reason is that your work just may not fit in with the gallery's aesthetic and what their clients are buying. Who knows, in the future as you create more art and develop new styles and concepts, it could turn into something they’re looking for.
The art game is not easy, and as Martin says, he didn’t sell a piece of art for the first six years, but you have to think outside the box and find ways to get your work seen, not just at galleries but social media, public spaces, and by doing art fairs.
Keep at it, keep working towards your goals, and learn all you can about the business.
