The Ultimate Guide to Selling Fine Art Prints

Did you ever want to get into the prestigious and often lucrative world of selling your photos as fine art limited edition prints, but didn't know where to start? In this video, learn how you can get started in the fine art world of photography and start making money with your photography today. 

In this extensive, jam-packed informational 1.5-hour video, Thomas Werner, a private art dealer, former New York gallery owner, and established fine art photographer, dives deep into the world of selling fine art prints and covers what it takes to become a successful fine art photographer. The business of selling prints can be a lucrative business, but also one that can be extremely challenging to navigate. There are a myriad of avenues to getting your work into the world and sold, but the task can quickly become overwhelming. Werner helps breaks down the fine art market place into an accessible and simple business that anyone can enter today. 

In fact, a few weeks ago, I had one of my first gallery openings in Miami, and ended up selling my first fine art limited edition series print. This video helped me determine how much to charge, how to present it, how to prepare it, and how to ultimately make a successful sale. The information that is presented in this video is truly invaluable, and I highly recommend you watch it. 

For more inspiring talks on all things photography, be sure to check out the B&H Youtube Channel

Lead photo by iSAW Company on Unsplash.

Log in or register to post comments

8 Comments

it is indeed a good video but i would liked to have read or seen your approach. the headline is a bit misleading as it isnt a guide. what did you do and how did you approach it ?

Tom Reichner's picture

This is not an article. Rather, it is an advertisement for a video. I really don't think that F Stoppers wants people submitting content under false pretenses. If you have something to present to the F Stoppers community, then actually present it, instead of just telling us about a video that we can go watch somewhere else online. I feel patronized.

How to sell your work as a fine art print:

Step 1: create work worthy of being a fine art print.
Step 2: ...

Gregory Thelian's picture

The video was great but the headline for this article can be a little misleading. Personally, I don't mind these articles where it's just someone from Fstoppers sharing a video that they found. But I would have loved to read more about the author's gallery that they mentioned. What steps did you take? What was your experience like? Are you planning another gallery? Perhaps you can make a follow-up article answering things like that.

Lenzy Ruffin's picture

I have to agree with the others. Too often on Fstoppers, a video is shared with essentially nothing more than a description of the video.

A video might be 5 Tips to do XYZ and rather than list the 5 tips so we can decide whether or not to watch the video, all the author writes is "here's a video somebody made about 5 tips to do XYZ." To do that is to put forth no real effort to add value. You're just sharing a link.

Worse is that, very often, these videos are from Youtube channels that are popular in the photography community, so we're being pointed to videos that we've already seen or are already aware of.

It would be much more helpful to share some of the information from the video rather than just providing a link to it. This is particularly true for a 90-minute video.

If you watched it and you got something from it, why not share some of those specific things rather than just tell us to go watch the video 'cause there's lots of information in it?

David Pavlich's picture

Serge Ramelli has a video that's a little over 14 minutes that explains his path to become a fine art photographer/seller. If you're interested, just type in Serge Ramelli fine art sales on You Tube. I didn't want to post the link here because it pop up with the cover on You Tube.

Jeff Colburn's picture

Thanks for posting this Eli. It's great to hear from an insider how fine art galleries work. The video was very informative.

Have Fun,
Jeff