Tonight Amazon unveiled that they are working on a new system called Amazon Prime Air. The delivery system will use drones that will be guided by GPS. The goal is to have delivery to the customer in 30 minutes or less. I wonder if they can deliver a pizza as well?
It sounds futuristic. But Amazon CEO Jeff Bezos is optimistic that in the next 2 to 3 years he will be able to convince FAA about the safety of the system and begin rolling it out. The drones were revealed this evening on the CBS show 60 Minutes during an interview Bezos had with Charlie Rose. You can watch that full interview on the 60 Minutes website. The interview is definitely worth checking out as you also get a peek into the incredible fulfillment system Amazon has to fulfill orders to sell everything to everyone and a glimpse into the incredible business savvy mind of Bezos.
In talking about how Amazon is constantly searching for new ways to gain new customers through speedy delivery I love what Bezos has to say about adapting and growing your business to stay in front to avoid disruption from another business. A great business lesson for all of us. This of course comes on the heels of Amazon's recent partnership with the USPS to start delivering Amazon packages during the holiday season even on Sunday.
Jeff Bezos: Companies have short life spans Charlie. And Amazon will be disrupted one day.
Charlie Rose: And you worry about that?
Jeff Bezos: I don’t worry about it 'cause I know it’s inevitable. Companies come and go. And the companies that are, you know, the shiniest and most important of any era, you wait a few decades and they’re gone.
Charlie Rose: And your job is to make sure that you delay that date?
Jeff Bezos: I would love for it to be after I’m dead.
Just think. A few years from now if you decide you would like a 50mm 1.2 lens before a shoot later in the day, you might just be able to order it and have it delivered by drone within 30 minutes of clicking the buy button. Crazy!