So the much awaited Blackmagic Production Camera 4K is finally shipping, according to a press release put out by Blackmagic this morning. But on top of that, Blackmagic has announced a major price drop, down about $1000 to $2,995. That's a big deal for those of you interested in the camera, especially if you were impressed by prior video footage we've shown here.
Grant Petty, CEO, Blackmagic Design, had this to say regarding the price drop: “The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing. As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
Though B&H is still showing the product as pre-order, Blackmagic has confirmed they are fulfilling back orders now and should be up to the pace of the market shortly.