Blackmagic Production 4K Camera Sees Major Price Drop & is Finally Shipping

Blackmagic Production 4K Camera Sees Major Price Drop & is Finally Shipping

So the much awaited Blackmagic Production Camera 4K is finally shipping, according to a press release put out by Blackmagic this morning. But on top of that, Blackmagic has announced a major price drop, down about $1000 to $2,995. That's a big deal for those of you interested in the camera, especially if you were impressed by prior video footage we've shown here.

Grant Petty, CEO, Blackmagic Design, had this to say regarding the price drop: “The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing. As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”

Though B&H is still showing the product as pre-order, Blackmagic has confirmed they are fulfilling back orders now and should be up to the pace of the market shortly.

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Has BMCC upgraded their camera of the past? I'd purchase the camera if it had a higher fps.

Jaron Schneider's picture

I do not believe their Cinema Camera has had anything other than firmware updates.

Jeroen Rommelaars's picture

No: A firmware update is supposedly comming, but with BMD you never know when and what it is...
Higher FPS is something you will probably not see in the existing camera's, but who knows...

Christian Scott's picture

Hey Drew, BMD have been very slow at rolling out updates, Hasn't been one in months, Still haven't even the basically ability to delete previous clips/format in camera and many other features. FPS would be asking way too much. (Happy BMCC owner)

I think the Panasonic GH4 has everything to do with Black Magic's ability "to reduce costs so we can pass along the savings" (thanks Panasonic!). However, is this thing delivers, for only $1000 more you get 4k RAW, a larger sensor, and a global shutter. That's a damn good deal and technically a better investment than a GH4 except for possibly diehard GH fans.

Jaron Schneider's picture

You already can buy large battery packs from Anton Bauer, but man are they a pain to schlep around.

Well, hopefully different options pop up that will have better portability. However we have yet to see if this thing delivers or not. If so, that's just gonna blow everyone, above and below them, out of the water.

Jaron Schneider's picture

Fo sho

Yeah, and the other thing that other people aren't bringing up is the need of an external recorder to get the most out of the GH4 sensor and the fact that you need to have an external power source for the DMW-YAGH (granted, you would need an external power source to make the Blackmagic 4K work but it at least has an internal battery to work with for an hour or two).