With the medium format market becoming increasingly more saturated and accessible to photographers, deciding which to get is no longer a funnel leading to one or two brands.
I grew up looking at Hasselblads as the pinnacle of photography equipment. In many ways, I still host that opinion, though it's less reinforced. They make beautiful and iconic cameras and have done for over a century, but their prestige has weathered. That's not to say they aren't still creating incredible cameras — they are — but they are no longer the hallmark of a real professional photographer.
In this video, Matt Granger compares the Fujifilm GFX 50R with the Hasselblad X1Dii 50C. I was pleased to see that the new Hasselblad is priced in a way that means it can be compared to the 50R at all, and I'll be keeping a close eye on Matt Granger's series comparing them. As my readers know, I fell in love with the GFX 50R recently, so it'd be a tough task to steal my affection away!