Fujifilm has lowered the bar of entry to digital medium format cameras significantly, allowing many to enjoy the larger sensor size without having to spend the price of a new car. However, Hasselblad has options that are now in line with higher-end full frame cameras, so how do they compare?
I have owned and used both Hasselblad and Fujifilm digital medium format bodies, and there is a lot to say about them. While I love both systems and enjoy using them, the GFX is closer to my workhorse due to little else than dollars and cents. Not only could I get the Fujifilm GFX 50R at a low price, but the lenses available — both Fujifilm and from secondary manufacturers — are at a lower cost and offer a wider selection. If my budget had been larger, however, what would I have bought?
It's difficult to say for sure, but since its announcement, I've longed after the Hasselblad 907X 50C and an XCD 80mm f/1.9 in an irrational way I haven't felt since the GAS stage of my early life as a photographer. The form factor certainly went a long way with me, but it's more than that. Using a Hasselblad is an experience that's difficult to unpack. It's a slower, more tactile process — as most medium format cameras are — but it felt more rewarding than with my full frame bodies. Then there is the dynamic range, the superb colors, and so on. I would love to have that combination, but the question was whether my love for that pairing was worth more to me than $4,000+ extra in my pocket.
In this video, ZP Productions goes through some of the differences between the two systems, the benefits of each over the other, and why he would still like a 907X.
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