Fujifilm's GFX line of medium format mirrorless cameras revolutionized the industry by including an array of modern features traditionally reserved for smaller-sensor bodies and putting them all together at extremely competitive prices. Perhaps the most intriguing option of the line is the GFX 100S, which brings the company's best sensor in a body that competes on price with top-level full frame options. This great video review takes a look at the image quality and performance you can expect from the camera.
Recent Medium Format Articles
Let me rewind the clock by a decade: it’s the tail end of 2012, and the NYPD was in the process of clearing out Zuccotti Park in Lower Manhattan. Over the last year, Occupy Wall Street had been picking up steam, with an encampment filling the better part of the park and protests regularly spilling out into the streets.
Hasselblad recently released its highly anticipated 100-megapixel camera, the X2D 100c. The new camera boasts significant upgrades to the autofocus system, colors, and dynamic range. However, during the announcement, there was no mention of video features. In a recent interview, Hasselblad explains why there are no video features in the new X2D camera.
Hasselblad recently announced its latest camera, the X2D 100C, along with several new lenses. What's interesting is that Hasselblad has used certain design features in its latest lenses that are arguably reminiscent of another well-known company on the market, which is, of course, Leica.
Today, Hasselblad has announced a huge update: the new X2D 100C mirrorless camera and the XCD 38V, XCD 55V, and XCD 90V lenses.
Fujifilm has been compared to Leica for quite some time. In most cases, it's been comparisons between Fujifilm X-mount cameras and Leica M series and Q series cameras. Many of these comparisons tend to focus on color; however, the sensor size advantage remained on the side of Leica. So, how does a full frame Leica fare against a medium format Fujifilm camera?
Hasselblad's X1D and X1D II 50C medium format mirrorless cameras have achieved some popularity for being incredibly portable while still offering extremely high levels of image quality. An updated body is expected fairly soon, and it looks like Hasselblad is planning some major upgrades to the camera.
Before gaining popularity with the highly respected X Series and GFX Series, Fujifilm was quite active in the film industry, making some fantastic cameras that are still popular with enthusiasts today. One of the most interesting cameras they made was the GA645Zi, and this great video takes a look at what it is like to shoot with a medium format point and shoot.
Medium format sensors are usually housed in expensive cameras, but with film bodies, you have far more options without having to remortgage. In this video, one film photographer discusses what the best medium format film camera for portraits is.
There are good arguments for photographers walking away from full frame/FX and APS-C/DX, instead going for medium format and Micro Four Thirds (MFT). This may be where cameras are heading in the future anyway.
The Fujifilm GFX range has some stunning cameras in it and in the last few years, several more have been added. However, their two newest additions come at two different price points, so which is right for you?
Fujifilm's GFX series of medium format mirrorless cameras caught the attention of the photography industry by bringing a lot of modern camera features to larger sensors and doing so at impressively modest prices. The GFX 100S epitomizes that by offering a ton of resolution, dynamic range, and image quality, all at a price that sits at the upper end of the full frame spectrum. Is it the ultimate camera for landscape photographers? This excellent video review takes a look.
Hasselblad's 907X 50C is one of the more unique cameras to come along in quite some time, putting a modern medium format sensor in a body completely devoid of a viewfinder, meant to be used like a TLR camera of yesteryear. This great video review takes a look at the camera and the sort of performance and image quality you can expect from it in practice.
It used to be that medium format was so prohibitively expensive that its usage was limited to just a few professionals and rental houses. But in the last few years, that paradigm has been completely rewritten, and now, medium format is a viable alternative to full frame for a lot of photographers. So, is it worth taking the dive? This great video discusses the topic.
Fujifilm has lowered the bar of entry to digital medium format cameras significantly, allowing many to enjoy the larger sensor size without having to spend the price of a new car. However, Hasselblad has options that are now in line with higher-end full frame cameras, so how do they compare?
It's the camera manufacturer that documented the moon landing. Its build quality and design are one thing, but the images it takes with its Sony sensor and lenses are truly one of a kind. In this video, Business Insider breaks down why it's so expensive, and gives a rough estimate of how many they sell each year.
The camera with a rightful place in the hearts of Fujifilm fans and a cemented place in medium format history has been allegedly discontinued. While it's understandable given recent announcements, many of us are sad all the same.
It is no secret that Fuji has been rewriting the paradigm of camera cost by bringing medium format cameras to the market at prices that compete with full frame options, but now, they are doing the same with medium format lenses, offering a zoom that costs just $500 when purchased as part of a kit with the new GFX 50S II. Is it any good? This great video review takes a first look.
Some people shoot full frame lenses on crop sensor cameras. More people should shoot medium format lenses on full frame cameras.
In the film world, it doesn’t take long before you start to get hooked on the idea of shooting medium format. Why, you ask? By this time, no reason whatsoever.
Leica pretty much took the world by storm with the 35mm camera, and manufacturers haven't looked back since. In the film and digital realms, 35mm has been the mainstay for any serious photographer, however, it is also true that those who wanted a little bit "more" went medium format. This tended to be the mark of certain professionals with a price tag to match. So, why then is Fuji capitalizing on a digital market that Pentax seemingly had at its feet?
Ever Wished You Could Adapt Your Medium Format Glass to Your Full Frame Camera and Keep the Medium Format Look? Now You Can
Do you wish you could adapt your medium format glass so that you could shoot medium format images on your full frame camera? This adapter does exactly that, giving you all of the high resolution and lens performance that comes with it.
Fujifilm's GFX series brought medium format to the masses, with prices that competed with the upper end of full frame cameras. The GFX 100 took things further, pairing a 102-megapixel medium format sensor with modern features for under $10,000. Now, there is the GFX 100S, which keeps almost all of the GFX 100's features but costs about half as much, and this great video review takes a look at how it performs in the real world.
This year seems like it’s shaping up to be the second wave of megapixel wars from the major manufacturers. In this review, we’ll take a look at the 102-megapixel Fujifilm GFX 100S medium format mirrorless camera and what it has been like to work with over the last month.
Portrait lenses are some of the most popular optics out there, and as such, photographers have a huge range of choices that offer a variety of capabilities at many price points. This great video review takes a look at one of the best portrait lenses out there, the Fujifilm GF 110mm f/2 R LM WR and the kind of image quality you can expect from it.
For many people who are into film, medium format is seen as being a natural next step moving on from 35mm. The issue is, of course, that medium format cameras have become very expensive in the last couple years.
Coming in at nearly five times larger than a full frame sensor, the RZ has resolution for days and can produce tack-sharp images, making it great for landscape work.
Fujifilm's medium format range doesn't have a huge selection of lenses, but it does have some utterly superb glass never the less. Their latest release has turned a few heads, but how good is it for portraiture?
Medium format and street photography are two terms that turn me giddy, so any combination of the two is warmly welcome. Though this is taking the medium format part a bit further than most have!
The Fujifilm GFX 100S is one of the most impressive cameras we have seen in a long time, taking Fuji's highly respected 102-megapixel sensor from the GFX 100 and putting it in a much smaller body at nearly half the price, while still maintaining almost all the features from its larger sibling. This great video takes a first look at the camera and the kind of performance you can expect from it in the real world.
The Fujifilm GFX 100S takes the company's flagship medium format monster and shrinks both its size and price almost by half with very little sacrifice of features. With this and the company's other GFX cameras, we are now seeing medium format prices well into the realm of full frame. What does that mean for the future of photography?
Fujifilm revolutionized the world of medium format a few years ago by introducing a line of cameras and lenses that offered all the benefits of the larger sensor size at prices that significantly undercut traditional medium format prices and even competed with upper-level full frame prices. The company is showing no sign of stopping, with more cameras and lenses to come next week, along with new X Series gear as well.
Fujifilm has been quietly dominating the rather niche market of reasonably priced medium format cameras. However, their rumored newest addition is either going to the perfect option in that sector, or it's going to narrowly miss that target.
The recently launched XH Converter 0.8 reveals more opportunities for photographers when using H System lenses. Take a look at this hands-on review and first impressions of this adapter.
The Fuji GFX 100 is an amazing camera. But one simple fix could greatly improve its usefulness in my workflow.
Sometimes gear grows on you. And sometimes a piece of equipment’s effectiveness is less about specs and more about combinations.
While these two cameras are different in a whole host of ways, they have similar strengths insofar as they're both concerned with high resolution and for pixel peepers, it's an interesting comparison. However, what's more interesting — to me at least — is a real-world, artistic comparison; which produces more pleasing results?
I would have sworn that "affordable" and "medium format" were mutually exclusive. I would have been wrong.
Though it was introduced 50 years ago, the Mamiya RB67 is still one of the most beloved cameras out there, widely sought after by many film photographers. What makes this camera so special? This great video follows a photographer as he shoots with it for the first time.
You read that correctly. The brilliant Fujifilm medium format camera that was already shooting 100 megapixels, has just had an update to the firmware that introduces Pixel Shift Multi-Shot so you can capture 400 megapixel images.
The Hasselblad 907X 50C is quite the unique camera, leveraging a powerful medium format sensor, but eschewing a viewfinder entirely in favor of a waist-level shooting experience. This excellent video review takes a look at the experience of working with the camera and the kind of work you can produce with it.
The cameras in phones have come a long way, but can they stack up against the best of the best? When they both have over 100 megapixels, do they compare?
What photographer hasn't thought about getting into medium format photography? This comparison provides some useful side-by-side work for you to make your own comparisons.
As all medium format shooters know, moving fast with larger sensor cameras can be a challenge compared to their full frame counterparts. So, I recently tried out the Fuji GFX GF 45mm-100mm f/4 R LM OIS WR to see if it would speed my workflow and unlock additional potential in my Fuji GFX system.
The mid-range zoom is a staple for many working photographers. 24-70mm equivalent is one of those not-so-sexy-but-gets-the-job-done lenses that we all need in our bag from time to time. When it comes to M43, APS-C, or full-frame cameras, there are a plethora of options out there. In the form of the GF 45-100mm f/4, Fujifilm has attempted to address the lack of such a lens in the medium format world. So, how good is it?
After more than a year of waiting, Hasselblad recently started shipping its new 907X 50C. Educator and photographer Ted Forbes reckons it might be the best camera released so far this year. Check out this short video to see if you agree.
Today, we will have a brief battle between the two most compact prime lenses for the Fuji GFX system.