Shooting with medium format cameras isn't simply about image quality; it's about altering your entire approach to photography. Making the jump from full frame or crop sensor cameras to medium format is a significant step, one that changes not just the look, but the feel of your work.
Early adopters of the Fujifilm GFX system, many of whom migrated from Canon and Nikon, have long awaited a native tilt-shift solution to meet their professional needs.
Medium format cameras offer an elevated experience for those who want more detail and depth in their images, yet they’ve traditionally been seen as impractical or overly expensive. Fujifilm's GFX100S II challenges this idea by bringing impressive quality in a compact, user-friendly format, but lenses are still pricey. What if you could adapt more affordable full frame options?
Are squares better? Come with me as we throw a fork in the photographic microwave and investigate why you shouldn't underestimate the 1:1 image format.
Photographers often get caught up in the technical details of their gear, especially when it comes to sensor size. The debate around whether bigger is always better can lead to hefty investments in medium format cameras, but are they really worth the cost? Understanding what these larger sensors offer—and whether the benefits justify the price—can help you make a smarter decision without breaking the bank.
Medium format cameras offer something that’s hard to match with other systems: incredible detail. If you’ve ever wondered how different medium format is compared to full frame, you’re not alone. Many people are curious whether the larger sensor is worth the extra cost or if they really need it for their style of photography.
If you're into landscape and portrait photography, finding the right camera for your needs can make all the difference. While fast-action shooting and convenience matter in many situations, there’s also something to be said for slowing down, being intentional, and capturing the perfect shot. The Hasselblad X2D might just be the camera to help you do that.
With the current advancement of imaging technology in digital photography, the significance of format has evolved dramatically to a point where it no longer matters as much compared to the early film days. However, due to physical hardware limitations, it is still essential for us as photographers to recognize that the decision on selecting the imaging format should always align with our creative intent to help achieve the desired result.
Vintage digital medium format cameras are finally starting to drop below $1,000, opening up a new world of opportunities for enthusiasts who’ve always been intrigued by these massive sensors but put off by the price. But are these older systems actually worth the investment, or are they just expensive paperweights?
Hasselblad has introduced its first ultra-wide angle zoom lens for the XCD series, the XCD 20-35mm f/3.2-4.5 E. This new lens expands the XCD system, offering photographers the flexibility to capture a variety of subjects, including landscapes, cityscapes, and architecture, with a broad field of view. It features a focal length range of 20-35mm, equivalent to 16-27mm in full frame, making it one of the widest zoom options available in the medium format market. The lens promises high optical performance, quick focusing, and versatility in a wide range of lighting conditions.
Medium format photography is often out of reach for many, but the Hasselblad X2D is a tempting option for those ready to make the leap. Its sleek design and advanced features bring a new level of performance to high-end photography setups.
The Hasselblad X2D 100C isn’t your average camera. It’s designed for those who prioritize image quality above all else, and if that sounds like you, this camera might just be what you’re looking for.
The 645 film format is sometimes overlooked, but it offers a practical middle ground between 35mm and 6x7 medium format. You get more shots per roll of 120 film and maintain high resolution, making it ideal for various photography adventures.
Across the vast millennia of human existence, the total solar eclipse remains the most spectacular and celebrated of astronomical phenomena. As the blue sky dimmed, I suddenly decided to shoot the 2024 solar eclipse on black and white film using my trusty Hasselblad 500 C/M.
Medium format cameras offer unique advantages, but are they worth the investment? The photographer took the Fujifilm GFX 100 II to Iceland to see how it performs in real-world conditions.
Fujifilm has already rewired the paradigm of medium format by making it more affordable and accessible than ever, and it looks like they have no intentions of slowing down.
Mastering the intricacies of medium format photography can significantly elevate the quality and impact of one’s work. This great video takes a look at the Fujifilm GFX 100 II, a 100-megapixel medium format digital camera, equipped with an ultra-sharp tilt-shift lens, showcasing not just the technical prowess of this setup but also its artistic potential.
We catch up with photographer Simon Murphy who currently has a major exhibition of his work, having cast his lens on the Govanhill area of Glasgow over the last 20 years. Learn key insights into his methods, how he connected with members of this diverse community, and what advice he would pass on to photographers seeking to embark on long-form documentary projects.
Fujifilm continues bolstering its medium format arsenal with ever more versatile GF mount options. One of the latest to come through is the GF 55mm f/1.7R WR, offering an unusually bright maximum aperture for the format. This fantastic video review takes a look at if the spec sheet lives up to its tantalizing promises in real-world practice.
Released between 1987 and 2007, the GX680 is most well known for its sheer size and weight. It lives up to its "beast" reputation, with many photographers feeling it was far too large to use outside of a controlled studio environment. However, as demonstrated in this video, the GX680 can in fact be used in the field for select applications like landscape photography.
The latest camera in Fujifilm's lauded line of medium format mirrorless cameras, the GFX100 II, builds on previous cameras in the GF series by adding a wide range of new features and improvements, Yet, it still maintains that impressively competitive price that tempts many users to consider switching away from full frame to medium format. How does it hold up in practice? This great video review takes a look at the performance and image quality you can expect.
As if a new medium format camera and three new lenses weren't enough, Fujifilm has also announced plans for two rather innovative medium format lenses.
If you've ever yearned after a medium format camera, you might wonder what the difference between them is, particularly when they're both 100 megapixels. Well, here's a showdown.
In the last few years, medium format has seen itself reinvented from a niche, prohibitively expensive option to an alternative to full frame for those who want access to some of the best image quality that money can buy. It is not without drawbacks, though. So, is it right for you? This great video features a photographer discussing their experience after using medium format for a year.
The Fujifilm GFX 100 was released four years ago, and a replacement model is most likely coming out soon. Even so, I have been wanting to try out this 102 megapixel behemoth for a long time, and I was recently able to get one on loan from Fujifilm for review. After testing the camera, I realize that it was a mistake, and in this video, I tell you why.
Recently, I had the opportunity to try out the Fujifilm GF 23mm f/4 lens along with two other lenses and a GFX 100S, and I have to admit it has left a lasting impression on me. As landscape photographers, we value wide angle lenses for capturing wider vistas with stunning detail, and this lens didn't disappoint.
Medium format cameras offer incredible image quality, and in recent years, they have become far more affordable. That being said, astrophotography has some pretty specific and extreme gear requirements. So, can medium format work for shooting the night sky? This insightful video takes a look at how it holds up.
Joe Cornish is one of the UK's most renowned landscape photographers and a master of his craft. The way he approaches composition makes his photos stand out. In this YouTube video, Alex Nail looks over Joe's shoulder as he shares his technical and creative process.
Fujifilm's GFX line of medium format mirrorless cameras revolutionized the industry by including an array of modern features traditionally reserved for smaller-sensor bodies and putting them all together at extremely competitive prices. Perhaps the most intriguing option of the line is the GFX 100S, which brings the company's best sensor in a body that competes on price with top-level full frame options. This great video review takes a look at the image quality and performance you can expect from the camera.
Let me rewind the clock by a decade: it’s the tail end of 2012, and the NYPD was in the process of clearing out Zuccotti Park in Lower Manhattan. Over the last year, Occupy Wall Street had been picking up steam, with an encampment filling the better part of the park and protests regularly spilling out into the streets.
Hasselblad recently released its highly anticipated 100-megapixel camera, the X2D 100c. The new camera boasts significant upgrades to the autofocus system, colors, and dynamic range. However, during the announcement, there was no mention of video features. In a recent interview, Hasselblad explains why there are no video features in the new X2D camera.
