100 Megapixel Medium Format Showdown: Which Is Better?

If you've ever yearned after a medium format camera, you might wonder what the difference between them is, particularly when they're both 100 megapixels. Well, here's a showdown.

In this video, Chris Hau and a photographer by the name of Angel compare shooting with the Hasselblad X2D 100C and the Fujifilm GFX 100S medium format cameras. Now, although I haven't shot with either of these bodies, I have shot with several Hasselblad bodies and owned one, and I've shot with several Fujifilm medium format bodies, and I still own one. I will let Hau talk you through the difference between the two bodies, and instead offer a summary of my experience with the brands.

Fujifilm had me fall in love with their cameras at the announcement of the GFX 100 in 2018 and I still love them. Perhaps some of it is placebo, but the medium format look grips me and with the right lens, my GFX epitomizes what I want. However, I owned an older Hasselblad and although it lacked many bells and whistles, a lot of the images I took with it I loved. In fact, and perhaps this is a more objective sign, my girlfriend — who knows nothing about photography — has never had a higher rate of loving my images than when I was shooting with an older Hasselbad!

Do you shoot medium format? What do you believe is the best body available?

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Robert K Baggs is a professional portrait and commercial photographer, educator, and consultant from England. Robert has a First-Class degree in Philosophy and a Master's by Research. In 2015 Robert's work on plagiarism in photography was published as part of several universities' photography degree syllabuses.

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While it would not be a fair comparison since the X2d and the GFX100 use a smaller sensor than the phase one.

X2D and GFX100 are using 43.9mm x 32.9mm, while phase one is using 53.4mm x 40mm.
Basically phase one has a 38.6386% bigger sensor, which will lead to a different look if maintaining the same framing, as well as leading to detail differences since a larger sensor + a larger lens means that you are not stressing the resolving capability of the lens as much, thus the lens will be less likely to act as an OLPF for the sensor.

The problem with the Hassy is you can't use C1 with it. If you could I'd have bought it.

You can convert a 3FR file to DNG and change the camera name in the EXIF. It will then be loaded into C1 as an unknown camera.

Sure, but that's tedious and isn't a solution for tethering.

11:50 into the show it is revealed that Hasselblad sponsored it. That should have been revealed up front.

I am not all that sure about judging color straight out of any camera, many people like the warm and more saturated Canon color design compared to the Sony and its less saturated and more neutral colors. But everyone I know does something with color most of the time...

Hi, when you check the logo on the wheel, not sure that it was a great idea to shoot at f2 !

Seriously? You have a "showdown" between two cameras, sponsored by one of the manufacturers? I had to check if it was April 1.

I have both systems and some of this is correct. And the 80mm HB lens is sharper than the Fuji. Had they compared the 110mm Fuji though they would have seen a different result. Both systems are incredible, if a bit *considered*.

Too bad they couldn’t be bothered to do a real comparison which is handling, menus, IBIS, lens range, etc. While I agree that HB colour is better, Fuji’s is fine and adaptable in post. There’s so much more going on here than just colour.

Fun video. 2 critiques:
You were correct in observing that it’s impossible to compare the red tones when you were varying the light with a colored reflector. Leading with the sponsorship would have been nice, too.