Fujifilm has announced the X half, a new premium compact digital camera that draws inspiration from traditional half frame film cameras. The X half camera aims to merge compact portability with modern digital convenience, targeting photographers seeking dedicated devices complementary to their smartphones.
Victor Ha, Vice President of Electronic Imaging and Optical Devices at Fujifilm North America Corporation, described the new camera as “special because it rekindles our love for the compact camera and blends it with the modern sensibilities that make it easy to integrate into everyday life.” He noted that the camera meets the rising demand among younger users, notably Gen Z, who prefer distinct devices alongside smartphones to minimize distractions while capturing and sharing their experiences online.
Key Features of the Fujifilm X half
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Sensor and Lens:
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1-inch back-illuminated sensor
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Fixed 10.8mm f/2.8 prime lens (32mm equivalent in 35mm format)
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Design and Usability:
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Aperture ring and traditional Frame Advance Lever for analog-like operation
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Compact body weighing approximately 8.5 ounces (240 g, including battery and memory card)
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Optical viewfinder and rear LCD monitors with a 3:4 aspect ratio optimized for vertical shooting
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New intuitive touchscreen interface for easy navigation and adjustments
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Photography and Video Features:
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13 Film Simulation modes, excluding PRO Neg. Std, PRO Neg. Hi, Eterna Bleach Bypass, Monochrome, and Monochrome Ye/R/G
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Three new creative film-inspired filters: Light Leak, Halation, and Expired Film
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Additional eight filters from the Fujifilm instax instant camera series
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Grain Effect option for film-like textures
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Date Stamp feature imprints the date on photos and videos
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"Film Camera Mode" digitally replicates a classic one-time-use camera experience with selectable rolls of 36, 54, or 72 exposures
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Connectivity and App Integration:
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Dedicated smartphone app for image viewing, editing, and social media uploads (availability TBA)
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Direct printing capability with compatible Fujifilm instax smartphone printers (models include instax mini Link2, mini Link3, SQUARE Link, and Link Wide)
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Battery Performance:
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Approximately 880 frames per charge (normal photo mode only; performance reduces with flash use, video recording, or 2-in-1 imaging)
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Special "2-in-1" Feature:
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Combines vertical stills or movies directly within the camera using the Frame Advance Lever
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Users can further edit these combinations via the dedicated app (stills only; video combinations available in-camera only)
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Pricing and Availability
The Fujifilm X half digital camera is available to preorder now for $849.
