Canon Launches a Range of Branded Clothing and Accessories

Canon Launches a Range of Branded Clothing and Accessories

No, this isn't April Fools' day. Canon really has decided to launch a collection of new merchandise, coming to a catwalk near you.

It's probably more surprising that Canon UK don't already have a regular clothing range. If you think about it, a lot of companies diversify. Clothing is easy to produce, it's a great way to strengthen brand loyalty, and it's an entry point for prospective customers who might not be ready to make a big purchase. Just think of all those Ferrari jackets bought by people having a midlife crisis.

Canon's decision to start selling such items now isn't random; the range is to celebrate the 30th anniversary of the EOS system. They are also featuring cameras from the EOS archive. In addition to this, they have produced a vintage series, which includes clothing featuring the original Canon camera “Kwanon” logo, first introduced in 1934.

I actually think Canon did a great job with these designs. The use of the vintage logo is a nice touch. We have all seen companies churn out terrible key rings and novelty coasters, so at least the t-shirts, jackets, sweaters, and hoodies are actually wearable. As for the baby bibs they have randomly thrown in to the collection, I think I'd rather buy a Ferrari jacket and dye my hair bleach blonde.  

See the full range here.

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28 Comments

Lafayette Britto's picture

I guess when your camera system sucks, you have to pull out Plan B lol #teamsony

Edward O'Connor's picture

You're one of those guys.

Lafayette Britto's picture

I definitely am ;)

Like so?

Or.. ?

Simon Patterson's picture

I wonder how much Canon will be paying us to become walking billboards for their brand? What's the going rate for pro photographers?

Lane Shurtleff's picture

Ask all those Nike sheeple! lol

Simon Patterson's picture

Lol! Pro athletes appear to do very well from Nike. Not sure pro photographers are likely to do quite so well from Canon! 😀

Wish they would spend their money and resources on updating and optimizing their software and firmware.

Optimizing soft is pure expense. Selling clothes - nice profit.

Paul Adshead's picture

Maybe if we buy enough T-shirts they'll be able to afford to. ;)

Taz Rahman's picture

If only the miniature allowed for film or even a small digital sensor to take some photos!

Dallas Dahms's picture

Caterpillar did this with some success in the late 90's and 00's. Men all over the place were walking around sporting Caterpillar work boots. I even had a couple of pairs. I have to say, they were all the most uncomfortable shoes I have ever worn. I don't see too many men wearing the Cat brand anymore.

Cat are still doing this with success now as their boots are on trend.

Simon Patterson's picture

Cat would give away a lot of merch, too, to purchasers and operators of their equipment. It's smart marketing - the quality of their machines started to come back to the rest of the pack a few years ago (although their prices didn't), so they needed to rely more heavily on brand loyalty. I presume Canon is trying to do the same.

Cat's boots have crossed that functional/fashional divide which now makes them desirable as fashion items for men and women. Canon's got a way to go yet, but I do love the idea of using the original logo. It makes it less obvious that it's an advertisement for a brand.

Matthias Jurisch's picture

Maybe the Fs staff will do a thorough wearability and comfy test on the catwalk with these clothing items.

Simon Patterson's picture

I bet they've already sent their sizes to Canon, for a free sample box of goodies.

Paul Adshead's picture

Sadly not!

Paul Adshead's picture

Haha feel free to recommend which staff you'd like to see!

Jonathan Reid's picture

Fix ailing video features<develop cheesy clothing brand. Lost the plot.

Tony Northrup's picture

Just wish they were selling them in the US.

Simon Patterson's picture

You could use a freight forwarding service. You'd just have to hope that Canon UK hasn't seen a certain YouTube video that recommends sellers not to send items via freight forwarders! 😉

(It was a highly instructive and eye opening video, btw!)

Simon Patterson's picture

None of them beat Simon Cade's "High quality content has nothing to do with pixel resolution" T-shirts. Those are very cool.

is it just me or is the canon merch photo blury ?

Paul Adshead's picture

If you mean the lead image it's a VERY shallow DOF ;)

Martin Van Londen's picture

Can you pester your scources about the 1dx mark II? I need that in my life.

Paul Adshead's picture

The second we know anything it will be posted on FS don't worry!