Fujifilm has established itself as a leader in the photography industry with cameras that have earned devoted fans from all genres. Just like any other company, though, there are good and bad aspects. What are the pros and cons of Fujifilm cameras? This excellent video essay takes a deep look at Fujifilm cameras and how they perform in a competitive world.
Coming to you from Manny Ortiz, this interesting video discusses the good and bad of Fujifilm cameras. In my opinion, the best part about the company's cameras is their strong focus on the experience of image-making. Cameras like the X-T series have been long praised for their design that puts fundamental parameters back into physical controls. No doubt, it is a fun style of shooting that harkens back to cameras like the Canon A-1, but it is also a very practical method too. By keeping your focus on the creative process and removing the additional cognitive load of keeping track of menu settings and the like, you more engaged with your subjects and the actual photography rather than managing a machine. No doubt, it is one of the main reasons so many photographers praise the Fujifilm experience. Check out the video above for Ortiz' full thoughts.