Lomography Launches the World’s Most Hipster Lens

Lomography has just announced its new Petzval 55mm f/1.7 Mark II lens for Canon, Nikon, and Sony full-frame mirrorless cameras, a piece of glass that seems made by hipsters for hipsters and could only be less understated if it came encrusted with diamonds.

If you’re worried that you might look a bit daft with a big golden lens on the front of your Canon DSLR, then this lens is certainly not for you. If the brass finish isn’t enough to scream your hipster credentials along with your beard, porkpie hat, and trousers that are slightly too short, don’t worry — it has the words BOKEH CONTROL written on it. According to the Lomography website, there’s also a knob on the side that provides “a more authentic and vintage feel” to go with its “distinctive and vintage style.”

In addition to the aperture ring, the dedicated BOKEH CONTROL ring gives you seven extra levels of bokeh to choose from, though it seems unlikely that many buyers will stray far from the maximum aperture and the bokiest bokeh. If you think that BOKEH CONTROL 7 should be saved for DEFCON 1, you are mistaken.

A Waterhouse opening system allows you to be even more creative through the use of five different plates that give the bokeh specific characteristics. Extra hipster points will be awarded to those ironically shooting deserts using the snowflake filter, warzones using the heart filter, and astrophotography using the sun filter.

The three mounts — Canon RF, Nikon Z, and Sony E — are available for pre-order in three flavors: black aluminum (€399), satin-finished brass (€449), and black-painted brass (€499).

Andy Day's picture

Andy Day is a British photographer and writer living in France. He began photographing parkour in 2003 and has been doing weird things in the city and elsewhere ever since. He's addicted to climbing and owns a fairly useless dog. He has an MA in Sociology & Photography which often makes him ponder what all of this really means.

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