Announced today, Nikon has updated their popular entry-level D3xxx series of cameras with the new D3400. Highlights of the new DSLR include always-connected Bluetooth for automatic sharing with mobile devices, double the battery life of the previous D3300, and image quality that is a step up from mobile photography. The D3400 will come with a new Nikkor DX 18-55mm f/3.5-5.6G VR kit lens and cost $646.95, with the option to also add on the new Nikkor DX 70-300mm f/4.5-6.3G ED for a total of $996.95.
Shipping on September 13, the new D3400 features a 24.2 megapixel APS-C CMOS sensor, the EXPEED 4 image processor, ISO 100-25,600 native capabilities, 5 frames per second shooting, a built-in pop-up flash, and surprisingly no optical low-pass filter.
The Multi-CAM 1000 autofocus sensor of the D3400 sports 11 phase detect points. There’s a movie mode capable of shooting Full HD 1080p video at 60/50/30/25/24p.
The main attraction and push from Nikon marketing appears to be with the Nikon SnapBridge camera-to-smartphone connectivity. According to Nikon, the camera can pair with up to five devices via BLE (Bluetooth Low Energy) technology. After the one-time setup, when a photo is taken with the D3400 it can automatically send 2 MP images directly to your devices wirelessly. This seems to be a smart move for Nikon at the entry-level in working with their greatest threat, the phone, rather than working against it and against how their potential customers already interact with photography.