Nikon Issues Apology for Not Being Able to Supply New Mirrorless Camera Fast Enough

Nikon Issues Apology for Not Being Able to Supply New Mirrorless Camera Fast Enough

Nikon has issued a statement saying sorry for the delays customers are inevitably to suffer. According to Nikon Rumors, the company is manufacturing 20,000 units of its new Z7 mirrorless camera per month, which is simply not enough to fill demand.

Despite some photographers taking issue with certain aspects of the Z7’s specifications, it seems the factory in Sendai, Japan, is struggling to keep up with the amount of orders placed. It appears increasingly likely that even those who have pre-ordered the camera may be faced with the arrival date being postponed.

A translation of the apology from Nikon’s Japanese site reads:

We deeply apologize for causing serious inconveniences to our concerned parties, including customers who are looking forward to products. We will make every effort to deliver it as soon as possible to meet your expectations, so we appreciate your kind understanding.

Nikon previously issued an apology for its D850, which experienced a similar issue after selling out before it had even been released. Likewise, the new Nikon 500mm f/5.6 PF ED VR lens is also facing delays due to an increasingly high number of orders.

The Z7 is scheduled for release late September - are you planning to purchase one?

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60 Comments

Eric Salas's picture

A “similar issue” with the 850...

You mean still not delivering on orders for it right?

This company is dead to me.

And that is why you switched to Sony. Good for you.

Eric Salas's picture

Switched to Sony because they don’t put out the same exact camera as their competitors two years later.
Any smart person knows when to start the divorce process. How many apologies do you need ?

gearheads vs creative photographers,.

user-189304's picture

I don't really understand this. You're clearly well entrenched in Sony, which is fine, but you didn't just recently switch.

So, is it more correct to say that if Nikon could have somehow increased its manufacturing capacity to meet high consumer demand, that you would change from Sony to Nikon?

Michael Jin's picture

Nikon had a chance to learn from every single mistake Sony made and really "wow" people with their entrance into the market. If they did, I don't doubt that there would have been a number of current Sony shooters that would have made the switch. Instead, they're treading the same ground that Sony tread years ago and which Sony deservedly faced criticism for back then.

Especially given the nature of the introductory Z-Mount glass, I wish Nikon would have targeted the $1000-$1500 range with their first full frame mirrorless where the expectations would have been much lower. Publicly announcing their intention to target the high end market and releasing products that aren't competitive in that market along with f/1.8 and f/4 native glass was just a terrible idea... I sincerely hope that whoever decided on this product strategy got fired.

user-189304's picture

Michael, apparently something you said has relevance to manufacturing capacity...

just maybe they dont want to cannibalize the DSLR market just yet. maybe they want to do that step by step. i wouldn't be surprised if they didnt make a follow up of the D5 but go mirrorless. bozo the Japanese marketing clown could just make that decision after a giant saki slurpy. kamikaze is a Japanese word after all. Nikon does kamikaze and brings out the Z9 mirrorless sports camera with an epic 16fps with the all new and amazing square button. cant wait for them to bring the GDPR into cameras and do camera unlock with a fingerprint. OMG,.but wait that would be more of a SONY thing.

user-156929's picture

Well if Nikon is dead to you, I'm selling everything and switching to Sony, too! ;-)

quick send me your gear list, im willing to make a shitty offer on the lot ;-)

William Faucher's picture

The D850 out of stock is a US-only problem. It's been in stock pretty much everywhere in Europe since the start. My tiny local shop here in Oslo was only out of stock for about a week or two.

true, im about to snap up a D850 being a great deal.

Michael Jin's picture

Which seriously makes you wonder what genius is in charge of Nikon's global distribution strategy.

What can you expect from a bunch o newbies that just released their first FF mirrorless camera?

Aaron Lyfe's picture

I think the problem is the web sites say "Out of Stock". I went out of my house a couple of weeks ago and had a brand new D850 in my hand 30 mins later. Call your local stores, you'll probably find one fairly easy. Heck, Best Buy even has them most of the time.

Dass Ala's picture

Best Buy have it on Stock!!! and on display too.

Tim Cray's picture

I bought my D850 from Best Buy, too. Ordered it and picked it up one week later at the store.

Chris Rogers's picture

Dunno How you guys have stock problems. my friends mom went out and bought one on a whim not to long ago. Just walked into a best buy and bought it. She doesn't even know what that camera is truly capable of either lol. I'm glad she has it though. She upgraded from a canon rebel XTI lmao.

Jaran Gaarder Heggen's picture

Its in stock in Norway... ;-)

Interesting. Guess the enthusiast herd could give a crap about pro-vlogger-blogger initial concerns and opinions.

Do you? Did you buy your camera based on somebody else's concerns or bought something that would meet your own unique needs?

Lance Bachelder's picture

Finally got my hands on the carea last night - the Z7 is really a great camera and I will be selling my Sony gear to make the switch but fear I'll be waiting in a LONG line for my Nikon...........

I can not wait to get my Z7. Thanks for the good report.

how is it more of a camera than the D850 or A7R-3 ?

i know but just wondering if it solved some issues. the D850 is a crazy good camera just not for video, the sony is a good camera if you have 9 year old boy/asian hands. i held the A7 in my hands few months back, so small, you need a grip just to get a good grip and its not really PRO gear, i mean dont drop it from a higher height then 10 inches(joke) but it does perform very good.

Lance Bachelder's picture

Not saying it's "better" than the D850 but definitely smaller. The grip is much nicer than the A7R III, rear thumb grip a bit nicer too. Also dials and buttons make a bit more sense and having a 100% functional touch screen like my 5D4 is so nice - something that slows me down a lot with the Sony.

Video-centric folks probably would be better off with the Z6 as there is no wasted resolution with the chip and everything else is pretty much the same.

Self deleted my post. Duplicate.

Rob Davis's picture

Maybe everyone who's happy with Sony can just be happy with Sony quietly. Obviously these stories aren't for you. I'm happy you're happy with your system. I'm happy with mine too. Isn't it great to have so many options that make us all happy?

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