Nikon India accidentally posted the release video for the Nikon Z 9 flagship just a bit early, and while they were quick to remove it, photographer and YouTuber Tony Northrup was able to get his hands on it and do a deep dive into the uphill battle against Sony and Canon that the camera will face.
Most revealing of all of his talk about the camera was the point about Nikon’s current state of research and development as it relates to the processing power and speed of the camera. Images shot at 45 megapixels can hit a max rate of 20 fps, which sounds great, until you realize that Canon hit that mark in July 2020 with the (likely) much cheaper EOS R5. Sony’s already past that with the Alpha 1 at a higher megapixel count to boot. For a company that’s seemingly on the ropes, shedding employees and releasing professional Z-mount lenses at a snail’s pace, it’s enough to make one think twice about dropping north of $5K on a camera body that’s potentially a dead end.
Some of the other points that Northrup makes are similar to issues Canon had in its EOS R3 launch materials, namely that there seemed to be a lot of out-of-focus photos when it came to showing the camera’s burst rate. The likely culprit? A camera that’s set to “release priority” instead of “focus priority,” where the camera will fire the shutter regardless of focus. If the camera needed to calculate focus as well, it’s possible that burst rate would get much worse.
Northrup also pointed out that while Nikon’s focus tracking has advanced to include eye-AF for animals, the competition was already there. And the demo videos that showed the tracking focus had areas where the focus jumped unexpectedly, which is concerning when the company had the chance to cherry-pick clips for marketing purposes.
Finally, there’s that dubious claim of 8K video at 60 frames per second, where the company, as Northrup notes, hasn’t even implemented it in the camera yet. It’s a firmware update for later and the limitations of that update aren’t yet known.
In some ways, it seems like Nikon is launching the camera and using its customers and using its customers as beta testers. If focus isn’t on-point at launch, and video features aren’t fully baked, then customers are paying on the good faith that Nikon will come through. The company has built a loyal following based on years of hit DSLRs and quality lenses, but it’s goodwill that’s easily squandered when Canon and Sony have already blazed the same mirrorless trail well before Nikon.
What are your thoughts on the Z 9? Leave your opinions in the comments below.
There are loads of very positive Z9 reviews. but this rehashing site puts up the only negative one.
My thoughts on the Z9?
I can't afford this thing, and even if I could, it's far more camera than I would ever need.
I'll save my money for a Z5 and S line glass.
FStoppers is officially weird and a bit pathetic for posting this. The rest of the camera world is excited and curious about this camera.
Yes, the general negativity thrown at Nikon by people on Youtube and the photography media is weird... I don't even shoot with the brand but its frankly disgusting some of the rubbish that has been posted about them in the last couple of years.
I think 2 things are going on. People are really influenced by marketing and think it’s true (so, sheep?). Also, clickbait. People who run sites want clicks. Photography as an art is secondary.
What the hell did lead you to such a negative post about a new camera from Nikon ? It has allready been tested and showed, that most of the promises came true.
Northrup is a sad sack...
Folks and their silly and immature speculation why Tony was critical of the Z 9. That he was critical because he didn't get one. lol wtf smh Sounds like some are just projecting. This is how they would have acted.
Let's see, prior to the Z 9, Jared Polin was literally kickin' Nikon in the teeth...constantly. What does Nikon do, hand him a Z 9 to review.
I watch them because I like them. They are entertaining (sometimes) and informative. Definitely much more so than some 20 year self proclaimed pro with no proof of work.
Folks that hate them are brand fanboys and their brand didn't get a favorable review. So they come up with childish spiteful shit.
--- "Sorry, but I don't have anything to prove to you."
Your misinformed posts say otherwise.
--- "You've got your own problems....just checked your twitter."
If being a freedom loving American is a problem, then I'm a lunatic. And, lol. This explains your CNN style of babbling.
--- "First you complain about Northrup and then you defend him"
You need to learn to how read, son. I was making fun of those complaining about him.
I'm really worried about the quality of reporting on Fstoppers lately - they repost a Tony Northrop video where Tony (known to be anti-Nikon and biased) has not even used the camera but makes a number of assumptions, suppositions and presumptions based on hot air ... this is not journalism, it's plain sensationalism and definitely not something we expect from Fstoppers. Wasim and Fstoppers, you need to have a think what you are putting out there. I for one very seldom use this site any more precisely because the reporting quality is so poor. And I don't think I'm alone. Come on guys, time to get back to quality journalism based on facts. And now that the camera has been released, and shown to be a powerhouse by everyone (except of course Tony), how about a proper article on the merits of the product?
DPReview continues to be fairly impartial ...
Tony Northrup has no credibility. Clickbait whore.