Olympus Announces the New OM-D E-M10 Mark IV Camera and 100-400mm Lens

Olympus Announces the New OM-D E-M10 Mark IV Camera and 100-400mm Lens

Olympus has announced two new products today: the OM-D E-M10 Mark IV camera and the M.Zuiko Digital ED 100-400mm F5.0-6.3 IS lens.

The OM-D E-M10 Mark IV is a compact and lightweight camera designed for creators featuring a 20.3-megapixel Micro Four Thirds sensor, 5-axis stabilization with Sensor Shift, a flip-down screen, and a 2.36m-dot 0.67x-magnification OLED EVF. It shoots raw stills at up to 8.7 frames per second with its mechanical shutter, 15 frames per second with its electronic shutter, and video at up to 4K 30p, recording to a single UHS-II SD card. With the battery, it weighs a mere 17.04 oz (483 grams) and as Olympus notes, it weighs less than a 500 ml bottle of water when paired with the standard kit lens.

The camera will be available from mid-August at a price of $699, or $799 when paired with the 14-42mm f/3.5-5.6 EZ lens.

Olympus has also announced the M.Zuiko Digital ED 100-400mm f/5-6.3 IS, a telephoto zoom that offers the 35mm equivalent of 200-800mm. This will offer some impressive reach despite weighing just 2.46 lb (1,120 grams), and includes dust proof and splash proof performance. The lens will be on sale in September and will cost $1,499.

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17 Comments

Sridhar Chilimuri's picture

I guess the first question would be is the Oly 100-400 mm as good as the Panasonic 100-400 mm. I am also surprised that the one advantage that they would have over the Panasonic was ceded - sync IS. Being of the same brand - lens and camera - you would hope to have syn IS but not included.

Spy Black's picture

Some people are pointing out that the Olympus is apparently a rebranded Sigma 100-400. They are not only the same optical formula, but the lens IS cannot sync with the body IS. So technically if you bought the Sigma for Canon and a Fotodiox EOS to MFT AF adapter, the lens will only cost you $940...

Deleted Account's picture

The lens is can sync with the body is. But only over 3 axis where sync is is 5 axis.

And yes, the design can very well be Sigma. But the minimal focusing distance is better, weather sealing is added, better glass, better af motors and smaller front diameter. So a lot of redesign.

Spy Black's picture

Not worth $1500 tho. An even $1000 would be more in line of what it's worth.

Deleted Account's picture

If you say so....

The new Olympus has a introduction price of €1300. The 3 years old Panasonic counterpart has a market price of €1400.

Spy Black's picture

Yeah, but at least the Panasonic is engineered to work WITH the system.

Deleted Account's picture

So is the Olympus.

Spy Black's picture

No it's not, by any stretch of the imagination.

Deleted Account's picture

Yes it is. Try harder.

Spy Black's picture

I don't have to. It's blatantly obvious.

Deleted Account's picture

Probably only in the haters mindset. For normal people it isn't.

Spy Black's picture

It's a third-party lens. The buck stops there.

I love my Olympus gear. This isn't.

Deleted Account's picture

The 75mm is also a third party lens. And it's awesome. It works WITH the system. Your comment is BS.

Spy Black's picture

Enjoy your overpriced 100-400 third-party lens.

Deleted Account's picture

Thank you. Enjoy your fake arguments.

Deleted Account's picture

Nice that Olympus now finally offers a 100-400 option. Would love to try one out.

Troy Straub's picture

As a Micro 4/3 shooter I really want to be more exited about these. But as Panasonic owner I think I would be better off with a G9 or GX9 and the Panasonic/Leica 100-400 or more realistically the the Panasonic 100-300. Still interested in the Olympus 100mm f2.8 macro if/when it comes out. I have both the Panasonic/Leica 45mm macro and the Olympus 60mm macro both can produce fantastic results, but I grab the Olympus at least 4/5 times.