Peer-to-peer services have become very common these days with companies like Uber, Airbnb, and even eBay demonstrating how popular and huge those respective markets are. Platforms such as these have become a major part of daily life for many of us and the trend for growth seems very positive. The photography and videography industry is another that has seen immense growth in recent years, due to the number of new individuals joining the profession.
There are some that would say that this saturation is causing a drop in value for such services and the price is being driven down because of stiff competition. The cost of buying equipment, however, remains relatively high and could even be going up based on the prices of some of the newest releases. In such a climate, how does one gain access to the best gear available, cheaply, and easily?
Fat Lama is a company based in the U.K. that may just have the answer. This platform allows individuals to rent and lend almost anything, including photography related equipment. In my video, I review their platform and discuss how they could help improve access to equipment and even allow individuals to make a comfortable side income. This platform is currently only available in the U.K., however, there has been significant interest in something such as this in the U.S. This interest mainly comes from a major and very well known organization that could be making a few moves in this direction very soon.
What do you think of peer-to-peer renting for the photography industry? Do you think it's something that could take off on a mass scale?