Sigma caught the industry by surprise last month by announcing the forthcoming release of the fp, a tiny full-frame mirrorless camera with an unnecessarily lower-case name. More details have emerged, including a quick way of prepping your images and footage for Instagram with a teal and orange color mode that looks, well, interesting.
Proudly announced as “the world’s smallest and lightest full-frame mirrorless camera,” the L-mount fp features a 24.6 megapixel full-frame Bayer sensor but, interestingly, lacks a viewfinder and a mechanical shutter. As well as boasting a burst rate of 18 frames per second, the pocket rocket records 4K video. Regardless of whether this camera is something that appeals, you have to admire the boldness of the design.
What really catches the eye, perhaps, is the Teal and Orange color mode, which is described on SIGMA's website:
This new color mode is about creating high contrast between orange colors, which are found in human skin tones, and teals (cyan blue), which are their complement, for visuals that are highly vibrant and deeply dramatic.
If you're not convinced, SIGMA offers an example. As every marketing department knows, if you want to show off a camera's potential, use a picture of a girl wearing a bright pink top holding a rat.
It’s not clear who Sigma is expecting to buy the fp, but prospective customers will be delighted that there is a quick and easy way to make your footage and photos look just like they were shot by Quentin Tarantino. For more details, visit Sigma Global.
Given its popularity and the stunning results demonstrated by SIGMA, should more camera manufacturers include teal and orange as a preset? Please leave your thoughts below in the comments.