Sony Needs to Dive Back Into High-End Point-and-Shoot Cameras Like the RX100

In my quest for a pocketable camera that doesn't also take phone calls, I've arrived at Camp Sony. While I wanted the camera that every tech writer calls one of the best point and shoots ever made, the RX100 VII, between stock and price, I actually arrived at its video focused cousin, the ZV-1. And it makes me wonder: Why don't we have more of these kinds of cameras?

Tech YouTuber Becca Farsace wonders the same thing. She made the RX100 IV (an admittedly older model, but very similar to the ZV-1 with the same lens and more or less the same 20.1 MP 1-inch sensor) her only camera for a trip to Mexico City. I did something similar this summer when I took my kids to Niagara Falls. Knowing how hard it would be to wrangle kids with their own cameras, I pared my kit down to just the point-and-shoot. Was I disappointed? Yes and no.

Niagara Falls with the Sony ZV-1.
One of the issues Farsace and I both encountered was focus, though for different reasons. For her, the RX100 IV was too slow to focus. My ZV-1, on the other hand, borrows from the latest and greatest RX100 VII and can nail an eyeball in a way no smartphone (or older model) could dream of. It's probably one of the camera's best features. My issue, however, was with manual focus. Point-and-shoots like these don’t offer great ways to manually focus, which is particularly important for shots like the one above at Niagara Falls. Sure, you can use the touchscreen to focus, but nothing beats having your eye to an electronic viewfinder, with the image zoomed in to your desired focus point, and grabbing a focus ring to adjust. But I suppose that’s the price of portability.

The other issue I had was that I wished for a wider angle lens for this shot. I know the newer version of my camera, the ZV-1 II (that's a weird name when you say it out loud), solves this, but it does so by giving up 20mm on the long end. If I'm going to use this instead of my phone, I want more zoom, not less.

Another aspect that required adjustment was the mindset shift. When I go out with a mirrorless camera or DSLR, I aim for the best possible photo, often at the expense of fully experiencing the moment. On this trip, and others where the ZV-1 was my only camera, I could capture the moment while still being part of it. These aren’t professional cameras; they’re just better than your phone, while operating in much the same way.

Finally, one point Farsace didn’t make, but I think is a strong argument for releasing a new camera like this: concerts. Most concerts I’ve attended don’t allow cameras with interchangeable lenses, but I’ve never been stopped with the ZV-1. While it’s no dedicated video camera, it captures video and, more importantly, sound better than my smartphone in such environments. Take this example from a Dave Matthews Band concert at Mohegan Sun:

That’s not terrible for being in the nosebleed seats, and it offers far more detail than my phone’s tiny sensor could manage.

So, take a look at Farsace’s points and mine about these cameras, and then leave a comment below that Sony executives can see so they’ll start working on an RX100 VIII. Please?

Wasim Ahmad's picture

Wasim Ahmad is an assistant teaching professor teaching journalism at Quinnipiac University. He's worked at newspapers in Minnesota, Florida and upstate New York, and has previously taught multimedia journalism at Stony Brook University and Syracuse University. He's also worked as a technical specialist at Canon USA for Still/Cinema EOS cameras.

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10 Comments

Can we get an RX100 VA with an APSc or full frame sensor? High quality compact with built-in fast (f1.8) 3x or 4x zoom?

Sure you can, if you don't mind lugging around 2kg worth of "pocket" camera which won't fit in any pocket. You can't circumvent physics.

The RX100 series was priced horribly. Basically APS-C ILC camera pricing for a point and shoot with a significantly smaller sensor.

Overall it is a failing market segment due to greed. Ideally these should be cameras that could bridge the gap to get smartphone camera users into the world of higher quality cameras. The issue is that the cost of entry is astronomical, while not offering enough over their smartphone to justify the cost.

The fact they sell out and are hard to source new, or used for that matter, shows the price is right. Sure many can't afford them but many can, and do. The segment may be failing but that particular product line isn't, that should tell you Sony has done all the right things.

I mean, I wouldn't mind a lower price but yeah they are hard to find, everyone I know that actually has one loves them.

We need RX100VA successor with 4k/60p 10bit video, AI autofocus, better battery and bit faster lens (if it's technically poossible). In my opinion, the camera can be a little higher with non-jumping built-in viewfinder (as in Panasonic Lumix DMC-ZS100) and hot shoe.

That model has 4k. I own that RX100V (M5).

If they made a HX99 again or something like it, that would do incredibly well given how much sensor tech in low light has improved. Super optical zoom on a pocket camera with a killer low light sensor, plus a pop up electronic viewfinder? Heck yea. There's a reason nobody can keep Canon SX740 cameras in stock. Why aren't Nikon and Sony making competitors?

I have an old beat up RX100V (M5). It does a great job. I had to restore it a bit but I bought it thinking it was "dead". It wasn't. It's really very nice.

I have been waiting for a VIII release for awhile. I would buy one today if it was available and from my research, there are an awful lot of others also ready to purchase one. Please Sony give it some consideration. There is still a market for these cameras.