I'm embarrassed to admit that I didn't know who Trey Ratcliff was until a few months ago. Being that I was engulfed in landscape photography for the last 10 months of my life, Trey's name eventually came up in conversation. If you didn't know, Trey is "the most followed photographer in the world" and now he has created a camera bag.
If there was one industry I would never want to enter it would be the camera bag industry. A new camera bag comes out every single week and to me they all are the exact same. ThinkTank already makes what I would consider a "perfect" camera bag so entering this market would basically be a death wish in my opinion.
Well once again I have learned just how stupid I am because Trey's new messenger bag, "the Everyday Messenger," which is very similar to other messenger bags including The One Bag, has made over $500,000 in less than a day.
Their promo video for the bag is absolutely fantastic from a cinematography and editing stand point. The bag itself is pretty good looking and it appears to be well made and well thought out but it's just a camera bag. I'm not sure what makes this product so revolutionary but hey, the numbers don't lie. Photographers everywhere are loving the design of this new bag and you may too.
They hit 500% of their budget in less than one day and there are only 59.5 days left to invest so you better hurry up and jump on this before time runs out in 2 months.