Last week, rumors surfaced that Canon is plotting an entry-level, full frame mirrorless camera that will go on sale for just $799. Will there be the glass to go with it, and will Nikon and Sony choose to compete?
In this detailed reflection on what Canon’s budget offering could bring, Tony Northrup points out that the closest competitors would be Sony’s a7 II and Nikon’s Z 5 at $999 and $1,299, respectively. Of course, both of these manufacturers have APS-C models that undercut even this proposed “EOS RC,” demonstrating very different strategies.
The news comes at a time when there’s a fresh bout of speculation that Canon is still pondering whether to introduce an RF-mount APS-C camera, and a budget full frame R would suggest that splitting the lineup in the same fashion as Nikon is increasingly unlikely. Northrup makes some good points regarding lenses and buyer confusion when it comes to trying to figure out crop factors, and for me, there’s a hint that Sony might be pondering a similar approach, though perhaps not for at least a couple of years. The a7 C shows that Sony is keen to go smaller and more compact in its full frame lineup, though at $1,798, it’s definitely not an entry-level option. Will the rumored Sony a5 take on Canon for the cheapest full frame camera?
Let us know your thoughts in the comments below.