The Canon 11-24mm f/4L lens is a beautiful piece of glass, but it's also a highly pricey piece of glass. This fun video takes a look at just why it's so expensive.
Coming to you from ZY Productions, this great video takes a look at why the Canon 11-24mm f/4L lens is so expensive. Personally, I was a big fan of the lens in my review. Of course, there's the wow factor of shooting so insanely wide, and believe me, that part is a ton of fun. But beyond that, it's simply a very high-quality lens with lots of sharpness at all focal lengths. Engineering such extreme glass (particularly a zoom lens) is not particularly easy, and giving it the optical performance it has makes the challenge all the tougher. I imagine that Canon also priced it a bit higher to help recoup some of the research and development budget, as a professional-level, extreme wide angle zoom is simply not a lens that will sell as many units as more popular pieces of glass, so in turn, it requires more of a profit margin per lens to turn an overall profit. Nonetheless, despite the price, it's a very fun lens, and I recommend at least renting one sometime if you'd like to try something different.