Gear Acquisition Syndrome is something we've all had at some point. Unfortunately, it's a steep gradient with some of the most desirable gear costing small fortunes. The Arri Alexa sits near the peak of the mountain.
There is an obsession with "cinematic" looks to images and videos. I want to stand away from it and sneer at it as a fad, but I can't; I love cinema and the look commonly associated with it. Well, in this video, Matti Haapoja teams up with fellow videographer Gene Negata (Potato Jet) to discuss the Arri Alexa and its beautiful footage.
The more I dip my toe in to video waters, the more I become curious about the difference between the high-end Arri and RED cameras, and high-end DSLRs with video capabilities. There is a discernible difference, but for the most part, the difference doesn't always justify the price or the weight of the unit. In fact, the cumbersome nature of the Alexa can easily be forgotten until you say an average sized person having to mount it on their shoulder like an RPG and cling on to two handles.
Honestly, I think I prefer Gene Nagata's above setup instead!