Three Reasons to Stay on Instagram

Three Reasons to Stay on Instagram

Since's Instagram's inception, there have been countless arguments by creatives for and against the social media platform. Here are three reasons why you should get on and stay on Instagram.

1. It's a Great Marketing Tool

What better way to reach thousands and thousands of potential customers, clients, and audience members than through social media? This is especially great if you're a photographer or artist because not only do you have access to a promotional tool by utilizing the right words and hashtags, but you can easily show off your artwork through the platform's main medium, photos and videos.

2. It's Free

Currently, Instagram charges absolutely nothing to use the platform. Not only does that make it a great marketing tool, but it also makes it a great free marketing tool. Besides email campaigns, which can be argued are no longer the most effective, there exists very little in terms of free marketing. Plus, you can own and run up to five accounts of different branches of your photography or creative business. That's five arms of free marketing directly at your fingertips.

3. It Can Highlight Work Behind the Scenes

There can be countless hours, days, months or even years that can go behind making just one photograph or video. Instagram is a great platform to share with your audience the research and work you put in to a final product. Work that they otherwise wouldn't see. By utilizing Instagram Stories and IGTV, more interaction with your fan base and client list can be had to highlight the work you do and increase appreciation for your process and connectivity with your audience. 

Conclusion

It can be argued that Instagram's positives outweigh its negatives. Ultimately, it's a great way for you and your work to garner attention and gain a bigger audience base and client list. Plus, it's free. Hard to beat that. What are your thoughts? Should more people utilize Instagram or should we boycott the social media platform

Lead photo by Luke van Zyl via Unsplash. 

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7 Comments

Is this the "reasons I [stayed in/left] instagram/Facebook/social media" week?

Gabriele Zanon's picture

it's FREE? try to start a business account from zero, you HAVE to pay to reach people with your content. It's free if you post the photo of your dog, made with your smartphone..

Dave McDermott's picture

I was late joining Instagram. I didn't like it at first but now I organise the majority of my shoots through it. It's the most useful app I have.

The same author posted the opposite viewpoint the day before: https://fstoppers.com/originals/three-reasons-stay-instagram-340813

So how do you REALLY feel?

Martin Peterdamm's picture

even with not x million followers instagram can work well to stay in contact with your clients and potential clients.
'I mean newsletters, no one reads them, no one likes them. an opening rate of 2-5% is normal or even good, this works only with big companys and millions of accounts get spammed - and even then the outcome is small.
Facebook is dead, in the beginning it was amazing to stay in connection, now you have to throw big money on each post that more than 10% of your friends see it. and also no one takes this planform serious for b2b. funny that this was different in the past.
linkedin - not for us, more for white collar guys.
call and meet your clients to stay in contact - this will work always, but sometimes they are really wide spread over the nation/continent/world.
but in experience clients tend to follow you on ig and regonize your work - always good when getting back in contact to them by phone or face2face.

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