Since's Instagram's inception, there have been countless arguments by creatives for and against the social media platform. Here are three reasons why you should get on and stay on Instagram.
1. It's a Great Marketing Tool
What better way to reach thousands and thousands of potential customers, clients, and audience members than through social media? This is especially great if you're a photographer or artist because not only do you have access to a promotional tool by utilizing the right words and hashtags, but you can easily show off your artwork through the platform's main medium, photos and videos.
2. It's Free
Currently, Instagram charges absolutely nothing to use the platform. Not only does that make it a great marketing tool, but it also makes it a great free marketing tool. Besides email campaigns, which can be argued are no longer the most effective, there exists very little in terms of free marketing. Plus, you can own and run up to five accounts of different branches of your photography or creative business. That's five arms of free marketing directly at your fingertips.
3. It Can Highlight Work Behind the Scenes
There can be countless hours, days, months or even years that can go behind making just one photograph or video. Instagram is a great platform to share with your audience the research and work you put in to a final product. Work that they otherwise wouldn't see. By utilizing Instagram Stories and IGTV, more interaction with your fan base and client list can be had to highlight the work you do and increase appreciation for your process and connectivity with your audience.
It can be argued that Instagram's positives outweigh its negatives. Ultimately, it's a great way for you and your work to garner attention and gain a bigger audience base and client list. Plus, it's free. Hard to beat that. What are your thoughts? Should more people utilize Instagram or should we boycott the social media platform?
Lead photo by Luke van Zyl via Unsplash.