If you're a photographer or really any kind of creative, you've probably at some point experienced the existential crisis along the lines of "does my work mean anything? Does anyone care?" This reminder that even the greatest among us had humble beginnings should put a smile on your face.
If you ask the layperson to name a famous photographer, odds are they'll say Ansel Adams. However, in 1929, he was a 27-year-old working as the trip photographer for the Sierra Club and still transitioning from a life as a pianist to that as a photographer. He was certainly not yet the household name we know him as now, and as such, he had to promote his work:
"Parmelian Prints" is short for "Parmelian Prints of the High Sierras," Adams' first portfolio offered for sale. Arts Patron Albert Bender, who helped fund the publication, made up the word "parmelian" because he felt "photographic" would not command the respect (and buyers) fine art normally would. So, not only did Adams had to advertise, he had to resort to fake words just to make the right impression. By the way, a copy of the portfolio was offered for sale at $110,000 in 2011, and I don't think they had to advertise the Adams name much at that point.