David Jackson: Behind the Scenes for Matter

I came across this video the other day by photographer David Jackson out of Appleton Wisconsin. David is a commercial photographer who like most innovative artists shoots primarily on location. Check out his latest behind the scenes video of a promotional shoot he did with Matters: A Design Store with a Cause.

I really find it interesting to see how other photographers work on location especially at night. In David's video he has set up a lot of constant lights to help with the filming but also to help with focusing, composition, and directing. It also looks like he has his portable strobe setup designed well. I'm not the best with the tech talk so if anyone knows what he is using feel free to leave some comments below. I think I spot an apollo softbox by westcott which are really interesting if you have not seen those before.