Recently, one of the most significant beauty and makeup YouTubers released a video showing what kind of setup she’s using to shoot, and it’s absolute madness. If you thought people on YouTube were still shooting with webcams and the iPhone flashlight, you are in for a real surprise.
The Swiss flash manufacturer, Elinchrom, and the innovative video light maker, Light & Motion, announced today that they are joining forces to bring new game-changing products to the market. The news comes in right after Elinchrom made the Skyport Protocol open to other brands. Thus, it’s no surprise that the new partnership is unveiled along with two new wirelessly controllable video lights.
For anyone who appreciates the use of flash, there comes a point in photography work when you want more power than a standard speedlite can offer. Many strobe options provide more power, but require you to be tied up to power outlets. Few strobes offer a simple portable lighting option. Many would contend the Profoto B1 is currently the best self contained portable strobe on the market. That may be changing with Impact's newly released strobe, the Venture TTL 600.
The Westcott Ice Light has been around for awhile, and a number of photographers in the community on our site have shown it to be a part of their kits. Whether they're being used to light cars for an automotive shoot, or for food or small product photography, one thing that's been noted more than a few times is the steep price.
Last year, Sweetgrass Productions made an incredible skiing short film, "Afterglow," which they followed up last month with "Darklight," its mountain-biking equivalent. Right away, one of the film's main intents is to blast you with color. Entire mountainsides have bright, neon-colored hues cast over them as bikers bomb down them through lime-green forests and over deep orange-magenta ravines, all in the middle of the night.
Five years ago I filmed the iPhone Fashion Shoot, a 10-minute video in which I take professional looking images with the iPhone 3GS. That video was supposed to inspire photographers who assumed that their work was suffering because their gear wasn't ultra expensive. The video became extremely popular and became very polarizing. The majority of people thought my images looked good because I used fancy lights.
I remember meeting Peter Hurley for the first time. I walked into his studio and saw him shooting a client's headshot with 4 Kino Flo hot lights (normally used for video). I asked him why and he said "The quality of light is just better than strobe. It fills the pores on a human face differently." At the time I was intrigued, but I no longer believe it.