If you are a photographer specializing in kids and baby photography, or if you're just using your talents to shoot your own kids and family members, this product may interest you. Young kids have a very short attention span, and it's not always easy to get them to look directly to your camera. The 'Looky Loo' is a new product trying to solve this issue in a very simple way.
Photographer Allison Carenza got tired of all the random and weird methods of trying to get the kids attention, like having a squeaky toy right next to the camera, or having someone do funny stuff right behind the camera. This is why she developed this product - to help her on her baby and kids portrait sessions as well as family portraits.
The product itself is fairly simple: 4 light modules that attach to any lens you own by a Velcro band. The light changes its colors randomly and quickly to keep it more interesting for the kids. The illuminated light is strong enough to get the kids attention, but not strong enough to affect the photo itself. The last feature is of course sound - there are 3 different sound settings you can use to make it almost impossible for the kids to ignore.
The price-point for the Looky Loo is between $149 and $199 for 1 set. This is not a cheap or attractive deal to say the least, but if you're in the business of creating great baby images, it may be a good investment.
Allison Carenza: "The story of the Looky Loo starts with my frustrations of having to manage a majority of "tools" to get the attention of children; squeaky dog toys, crazy faces, puppets, you name it I used it. I remember thinking there had to be a better way. I would tell clients I just wish I had some blinking lights on my lens to get the kids to look at me. The idea lived in my head for years before I finally took action.
The Looky Loo Light is a simple yet innovative piece of lighting equipment that uses four light modules that can easily slide over your existing camera lens or hood. It's light-weight design functions wirelessly to emit low level multi-colored flashing lights towards the subject. In addition to three different light settings, each incorporates sound to further entice your subject."